Hitayya

Hitayya is a forward-looking parent company with a simple vision to create products that challenge the ordinary and make better choices easier. We're here to create meaningful, design-driven products that reflect the values of a new generation of consumers. Forall is Hitayya's first brand a modern take on personal care, created for individuals who care about what they use and how it affects the world around them. Starting with natural, refillable deodorants, Forall blends clean ingredients, eco-friendly design, and everyday functionality to offer products that are both effective and responsible. Thoughtfully designed and built with purpose, Forall aims to make sustainable living feel simple, effective and accessible without compromising on performance.