Rusk Media

Were a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.Rusk Studios: Production house curating 200+ episodes annually of (a) scripted fiction – drama, romance, comedy (b) unscripted – formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas & others. School Friends on AMT Ishq Next Door on Jio Cinemas.Alright: Rusk Media’s flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences. Couple Goals Roomies Date With Senior Pret Boys The Viral Jodi Modern Parivaar DUDEPlayground: Founded in 2022, Playground (PG) is category-first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises Game play streams, reality episodes & short form content distributed across Amazon mini TV & Rusk social handles. Casting includes the biggest influencers/gamers in India as mentors of the team, Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz, Elvish Yadav, Fukra Insaan, etc. Some of the leading sponsors across the seasons have been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abby’s, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.