The Prime Men

We are a new-age content and D2C brand based in Mumbai, committed to redefining how Indian men approach grooming, fashion, and self-care. Our YouTube channel, What The Dude”, has garnered over 200K+ subscribers and reaches millions across platforms with high-performing content focused on men’s fashion, skincare, grooming, and lifestyle advice. The channel isn’t just about aesthetics—it’s about impact, storytelling, and helping men level up their lives through practical, relatable content. Alongside our content engine, we’re building “The Prime Men”—a men’s grooming and personal care brand tailored to the Indian market. From beard care to skincare, our products are designed with purpose, performance, and personality. We’re not a big agency or a corporate brand. We’re a passionate, close-knit team building something from the ground up—where every member is hands-on and plays a key role in shaping what the world sees. Whether it’s crafting a viral YouTube video, editing high-conversion Amazon content, or launching new products, we’re looking for people who care deeply about what they create. If you’re someone who thrives in a fast-paced, creative environment and wants to grow beyond the 9-to-5 mindset, you’ll fit right in.