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Web and Marketing @ Osair Software

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 Web and Marketing

Job Description

Our US Based Montessori Franchise is a fast growing company. This role is for a Web and Marketing Manager. Your role is broad, very detailed but has the challenge of you being intuitive, creative and adaptable to changes on daily basis. You must take ownership of this role and not depend on ideas from others. Even though guidance is provided, this role demands detailed research of competition and create and implement similar or better marketing and web strategies.
Responsibilities:
-Research competition and improve web page regularly (Weekly)
-Have a weekly routine to check for updates, calendar , lunch menus etc (Weekly)
-Manage multiple websites for the company and its affiliates including management of a couple of e-commerce sites (Daily)
-Create a new Intranet for corporate staff, schools and franchisees. This intranet will be a multi-level log-in and will offer commonly used forms, reports, latest news and announcements, royalty reports etc. (One time, then constant updates).
-Create new web pages for future schools (as needed)
-Create and manage promotional and branding flyers, brochures and implement it in the website as needed (Daily/As Needed)
-Research possibilities of integration of forms offered by the childcare software used by the company into the websites. (Broad)
-Management and maintenance of company directory of school addresses, phone numbers, websites, and all other typical records. (Bi-monthly)
-Management of Google places, maps listings for all the schools (As needed)
-Detailed management of Google Adwords on weekly basis (Daily)
Develop and implement digital marketing strategies and track results (Daily)
Promote brand awareness, online community engagement, and digital presence (Daily)
Generate leads through search engine optimization (Daily routine)
Create content for social media, advertisements, email marketing and other platforms (Daily)
Stay updated on latest digital marketing trends to utilize in future marketing strategies (Broad)
. Management of all email templates and newsletters in Constant Contact. Assist the schools updates mailing list every week. (Daily)
-Create marketing videos using Promo and send to schools and post to websites, social media platforms and company blog (daily)
- Post blogs written by our directors to companys blog site and create constant contact email campaigns to send to mailing lists in timely fashion (weekly)
-Manage campaigns and marketing content related to new franchise sales
-Manage birthdays and greetings delivery for all corporate staff, field staff and the franchisees using Constant Contact automation
- A monthly records, contacts & mailing data management of all platforms used by the company including the project management tool. Addition of new franchisees, removal of any as needed.
Experience:
5-6 years of digital marketing experience
Must be proficient in Microsoft Office, Adobe InDesign, Photoshop and Illustrator
Working knowledge of web design and HTML
Developed knowledge of web analytics tools and keywords Education:
Bachelors degree in Marketing or similar field is required Skills:
Strong written and verbal communication skills
Ability to work independently and collaboratively in a team setting
Actively looking to grow digital marketing skills and knowledge
Quick learner and adapter to a fast-paced environment

Employement Category:

Employement Type: Full time
Industry: IT
Functional Area: Marketing & Communications
Role Category: Other Marketing
Role/Responsibilies: Web and Marketing

Contact Details:

Company: Osair Software
Location(s): Hyderabad

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Keyskills:   Digital Marketing

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