Brand And Category Lead/Brand Manager/Trade Marketing Manager
- JABSS International
- 5 - 15 Years
- Mumbai
- 5 years ago
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Job Description
Role Responsibilities:- Implementation of brand strategy in line with that set out by senior management
and functional heads
- Participates in annual brand planning process to set a fully integrated marketing
plan and programming utilizing the full marketing mix of advertising, promotions,
and trade in collaboration with the functional heads and in line with defined
business objectives by market and country
- Planning and execution of all communications and media actions on all channels,
including online and social media
- Portfolio planning including analysis of industry trends, market competitiveness of
products and SKUs, consumer needs /requirements etc. to identify gaps and
opportunities within the current category related brand/ product portfolio.
- Assisting with product development, pricing and new product launches as well as
developing new business opportunities
- Build medium term innovation pipeline
- Creating and managing promotional collateral to establish and maintain product
branding across all channels
- Set and managing the budget for advertising, brand activation and promotional
items
- Competitor, customer and consumer insights analysis
- Analysis of sales, forecasts and relevant financials and reporting on product sales
- Identify and address supply chain bottle necks such as sales order non-fulfillment
to minimize related penalties and KPI impact
- Maintain brand integrity across all company marketing initiatives and
communications
- Work closely with functional / business heads to prepare align category
requirements with over arching brand and media strategies.
- Drive brand / category business planning comprised of analysis of macro
environmental trends, consumer behaviors, internal business imperatives and
industry scenario planning to develop volume projections by regional operating
markets
- Plan and execute integrated, multi-channel marketing plans with focus on
awareness building, lead generation and consumer conversion.
- Brand plan development and review including evaluation of the effectiveness of
brand communication as well as trade and consumer promotions as it pertains to
overall brand health and return on investment / volume objectives
- Manage marketing mix the 7Ps (Product, Place, Price, Promotion, Packaging,
Positioning & People) in consultation with functional heads and senior
management.
- Compile, analyze and interpret data to create marketing strategies and campaigns
for category related brands and products
- Monitor brand health KPIs and potential brand positioning opportunities or
corrections
- Work in collaboration with and under the guidance of functional heads in the
development of brand communication planning including alignment with specialist
departments such as media, production and design.
- Ensure alignment between sales and marketing functions
- Provide input, in collaboration with respective functional head and team, in relation
to artwork, packaging, manufacturing readiness and go to market processes
- Planning, oversee and implement trade and channel marketing activities
- Manage, develop and implements all marketing activities to maximize sales of
related brands / products.
- Provide inputs to support demand planning basis on established volume and
related KPIs
- Conduct ITOS (In Trade Observational Surveys) to gauge implementation and
compliance
- Ensure and monitoring trade availability for related portfolio
- Ensure the standardization of in store representation (planograms) by channel and
store format
- Coordinate and drive data collection, analysis and insight generation to inform
trade marketing, product /promotional strategies and executive decision making
- Align and coordinate all digital marketing, including SEO/SEM, marketing
database, email, social media and display advertising campaigns with assigned
agency and functional heads
- Design, build and maintain our social media presence as it relates to applicable
brands
- Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
Experience
- Minimum 5 years of management experience
- Minimum requirement of graduate degree in related field preferably marketing
specialization
- Post graduate qualifications beneficial
- Proven experience in a brand management/ marketing /trade marketing
management roles essential
- Qualifications in digital marketing or equated experience required
- Strong knowledge of or experience in related geographies beneficial
Skills
- Excellent commercial acumen
- Strong analytical ability and ability to synthesizing large amounts of data into
actionable objectives, planning and outcomes
- Good understanding of market research process
- Excellent communication skills
- Strong technical knowledge of and experience with digital marketing specifically
including social media, SEO and display advertising
- Good fundamental understanding of analytical tools (such as Google suite and
social media Insights across platforms)
- Strong channel/category insights experience, with the ability to generate and
present actionable recommendations to a diverse range of stakeholders (at all
levels)
- Capable of managing and executing complex project management tasks
Competencies
- Data-driven thinking
- Highly creative and innovative
- Predisposition for strategic thinking
- Strong growth mindset
- Results driven
- Collaborative
Academics : MBA ( Marketing ) + Certifications in DIGITAL MARKETING
Sector Preference : FMCG / Beverages
Location : ZAMBIA - LUSAKA
CTC : 30K USD Per Annum plus Incentives
OTHER BENEFITS : Free Accomodation / Car & Car Maintenance Kids Education / Return Airfare 1/2 a year ( negotiable )
Sector Preference : FMCG / Beverages
Location : ZAMBIA - LUSAKA
CTC : 30K USD Per Annum plus Incentives
OTHER BENEFITS : Free Accomodation / Car & Car Maintenance Kids Education / Return Airfare 1/2 a year ( negotiable )
Employement Category:
Employement Type: Full timeIndustry: Market ResearchFunctional Area: Digital MarketingRole Category: HeadRole/Responsibilies: Brand And Category Lead/Brand Manager/Trade Marketing ManagerContact Details:
Company: JABSS InternationalLocation(s): Mumbai+ View Contact
Keyskills: Brand Manager Brand Managemen Brand And Category Lead Trade Marketing Manager Advertising Promotion Marketing Branding Produc Digital Marketing Fmcg
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