Greetings from Annalect India (Omnicom Group )
We are looking for a Digital Ad Trafficker for the Bangalore location.
HR - Pr**********r@an*****t.com
Title: Job Description Digital Ad Trafficker
Team/Department: Digital Services
Reporting: Team Lead
ABOUT THE ROLE
Analects Digital Services Group is looking for candidates who are passionate about making their career in Digital
Marketing. It is an opportunity to utilize/built your experience and skills in managing end to end campaigns on multiple
ad techs
WHAT WILL YOU DO
GOALS
Be the primary point of contact for clients in managing daily operations and ensure all campaign requests are
addressed in a timely and prioritized manner
Responsible for all digital media campaigns management and coordination including campaign booking,
campaign setup, creative trafficking, reporting & technical support.
KEY TASKS
Setup and execute digital media campaigns using ad servers like Google Campaign Manager, Sizmek, Adform
and Flashtalking etc.
Quality review of creative to ensuring technical specs are met and ads appear properly in the desired formats
Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet
Execute ongoing campaign optimizations and adjustments
Analyze and understand the campaign brief thoroughly before executing any requests within defined SOPs
and procedures
Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggesting the
appropriate solutions
Effectively communicate the technical information with wider team
Capability to gather and analyze complex data, providing insight related to analytics and revenue recognition
Support Team Lead with day-to-day technical solutions to maintain a smooth operation and meet the
respective stakeholders' requirements.
MUST HAVE SKILLS
2 to 4 years of experience in handling digital media campaigns and technical support
Good understanding of ad techs like Google Campaign Manager, Ad Manager, Business Manager, and Google
Adwords etc
Good Knowledge of Digital marketing life cycle
Familiarity with JavaScript, Iframe & HTML tags and troubleshooting the technical issues
Understanding of various third-party, fourth party and ad verification tags specifications, Double click, AppNexus,
DMPs and IAS etc.
Good analytical skills and logical reasoning in managing daily deliverables
Strong written and verbal communication
Meticulous attention to detail.
NICE TO HAVE SKILLS
Good understanding of Digital Media Domain and channels like Display, Search, Social & Programmatic
Familiar with the platforms like DV360, SA360, MOAT, IAS, Facebook Business Manager, Twitter, Innovid,
Prisma and AppNexus
Knowledge of site tagging using Google Tag Manager or Tealium
WHAT YOU CAN EXPECT FROM US
At Annalect, we work with clients to develop data-driven marketing strategies, powered by a connected system of
technology, tools, consultants, and digital activation. Drawing from the vast resources of our parent company Omnicom
and spanning the globe in a variety of industry verticals, we are the data and analytics experts for dozens of Fortune
500 companies.
Omnicom is an equal rights employer and in the Annalect India team, we are proud of our diversity. We actively look for
and welcome new team members from different backgrounds.
KEY WORKING PRINCIPLES
o Being Annalectual
o Right First Time
o Better the Best o Never Give up
o Lead by Example
Keyskills: Ad Trafficking Digital Advertising Ad Server Business Rules Doubleclick Ad Operations Digital Ad Trafficking Digital Marketing HTML Campaigns Ad Serving Advertising
At Annalect, we work with clients to develop data driven marketing strategies, powered by a connected system of technology, tools, consultants and digital activation. Drawing from the vast resources of our parent company Omnicom and spanning the globe in a variety of industry verticals, we are the d...