Assistant Brand Manager - Ghaziabad,Saharanpur
- Superhouse Education
- 3 - 8 years
- Ghaziabad
- 5 years ago
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Job Description
Roles and Responsibilities- Own life cycle marketing strategies including vision, goals, and roadmap across channel planning to execute
- Generate deep insights about customers at each stage in their relationship with our schools.
- Ownership of outbound channels and marketing programs via these, including conceptualizing, building, executing, and analyzing adoption and engagement programs, making continuous improvements based on performance, trends, and insights via tests and optimization
- Increase awareness of SEF by developing and iterating on customer segmentation, designing innovative marketing tactics, and understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging
- Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
- Bring in Marketing and Branding campaigns for various schools in Lucknow, Kanpur, Bareilly, Jhansi, Saharanpur, Unnao, Ghaziabad.
- Traveling will be required.
- Knowledge of ATL/BTL activities.
- Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs
- Demonstrated creativity and judgment to develop solutions based on customer segmentation and ever-evolving landscape and usage patterns
- Intuition for customer communication voice; adept at marketing copywriting and design aesthetics
- Experience working in the music industry including knowledge of current trends and history in music, the music industry, and digital music
- Thought leader with a solid understanding of the key business drivers and customer dynamics in the digital media, commerce, advertising, mobile, and high-tech industries
- Must have an understanding of Brand positioning for Schools.
- Must have experience of at least 4-5 years
Job Classification
Industry: Education, Teaching, TrainingFunctional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: MarketingRole: MarketingEmployement Type: Full timeEducation
Under Graduation: B.Com in Commerce, BHM in Hotel Management, B.B.A / B.M.S in Management, Other GraduatePost Graduation: Other, MBA/PGDM in Any SpecializationDoctorate: Other DoctorateContact Details:
Company: Superhouse EducationLocation(s): Ghaziabad
Keyskills: Brand Building Promotions Brand Promotion Digital Marketing Branding Brand Strategy Brand Management Events Brand Planning Brand Communication Campaign Management Brand Awareness Advertising
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Superhouse Group entered into the field of education in the year 1996 with a mission to develop the best social and humanitarian values in a child and to impart good quality basic education. Superhouse Group has created a comprehensive infrastructure and has combined it with an environment condu...
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