Relationship Manager Retail Agriculture
- HDFC Bank
- 1 - 6 yrs
- Hyderabad
- 6 years ago
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Desired Candidate Profile
Business scoping of geographical market for farming and rural community
Sourcing proposals from individual farmers / Co-operative societies / Rural Mandis & Markets / Kissan Clubs / Farmer Producer Organizations etc.
Conducting marketing activities for generating new business
Work on productivity benchmarks
To keep an update with respect to market requirement, competition and customer banking behavior.
To understand the changing dynamics in the market and propose amendments in various product offerings.
To keep abreast of changes in State Government laws and policies.
To liaison with new and existing customers for relationships.
To be in touch with agro centers /rural mandis / Rural markets / Kisan clubs for maintaining and deepening existing relationships.
Addressing complaints received from customers within stipulated TAT.
To work towards minimal delinquency in portfolio.
Follow-up with customers for recovery.
To monitor rotation of accounts
To avoid dropping of limit in customers account, ensure submission of documents like LAD, CAM, etc.
To support legal and remedial team for legal actions
To work towards keeping Housekeeping parameters under control.
To conduct village level farmer meetings and educate farmers on various products offered by bank
To make farmers aware of various aspects of banking and keep them informed about tools and technology for improving farm production.
To educate farmers about debt waivers, crop insurance & government subsidies.
Cross sell of other assets and liability products
Promotion of digital platforms like NetBanking, Mobile Banking, PayZapp, Insta Alert, Smart Buy, Chillr, etc.
To utilize the sales resources (HBL/SO) for optimal sales support.
To groom supporting staff and enhancing their skills by imparting regular trainings for better customer relationship dealing.
To monitor performance and counseling them for delivery
Liaise with Credit to ensure timely decisioning of proposals & closure of Housekeeping items.
To coordinate with Remedial team for NPA cases and work towards recovery of the same
To coordinate with the local Operations team for disbursement
Liaise with RBB team for activation of branches for KGC business & for providing best services to customers
To liaise with Business Correspondents (BCs) for new & existing customer relationships
Education:
UG: Any Graduate - Any Specialization
Doctorate: Doctorate Not Required
Contact Details:
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