Having a thorough and proven understanding of digital marketing concepts
Strategizing, planning and executing activities to drive online traffic / create awareness / create an engagement / drive leads/sales/conversions
Managing Google Adwords Search, display, remarketing, dynamic ad campaigns with daily monitoring and regular updates as necessary
Creating and executing social media ads for LinkedIn and Facebook campaigns.
Managing and building Instagram, Twitter and slide share content and followers as well as newer platforms.
Updating social media touchpoints as per the SM strategy adopted
Managing SEO agency for deliverables ensuring page 1 rankings.
Planning and strategizing Digital plan for the month, quarter and year along with the manager
Online brand promotion and promoting companys products and services in the digital space
Creating and posting blog posts, articles, videos, company/product information on tech/trade sites.
Being responsible for the website. Reviewing and actively updating the website and other online assets and sources. Adding languages to an existing website.
WordPress CMS, HTML and PHP knowledge will be a plus.
Using and researching the internet and new media to reach new customers and generate leads
Review new technologies and keep the company at the forefront of developments in digital marketing
Generate periodic reports, analyze ROI of each digital marketing initiative and strive to improve the results of the DM activities
Organize internal and external events for ETP.
Building and maintaining strong professional relations with existing customers through regular CRM activities.
Maintain reports and calendars. Follow the existing norms of reporting and communication as well as introduce methods to improve the teams output.
Create monthly, quarterly, annual marketing plans, reports, and budget reports.
Skills & Experience
2+ years of experience.
Strong written and oral communication skills.
Quick learner with the ability to gain a technical understanding of the products
Should be able to create content such as technology articles, blogposts, slide shares and more, for posting online
Self-starter, ability to work independently and manage time effectively without constant supervision.
Team player
Willingness to learn, result oriented, self-motivated and striving for excellence.
Responsible for monthly in-bound lead generation through website, ppc and other digital campaigns
Responsible for increasing brand awareness and value through digital media
Responsible for maintaining positive online reputation management (glass door, wikipedia etc)
Industry Type: Retail Technology Digital Marketing department Functional Area: Digital Marketing, Social Media, SEM, SEO Key Skills: Digital and social media marketing, Campaign management Graduate: (Any) IT Background preferred / Digital Marketing Course MBA Marketing/Digital
Employement Category:
Employement Type: Full timeIndustry: ITFunctional Area: Marketing & CommunicationsRole Category: Software EngineerRole/Responsibilies: Digital Marketing Executive Mumbai, India