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Digital Marketing Executive Mumbai, India @ ETP International

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 Digital Marketing Executive Mumbai, India

Job Description


  • Having a thorough and proven understanding of digital marketing concepts
  • Strategizing, planning and executing activities to drive online traffic / create awareness / create an engagement / drive leads/sales/conversions
  • Managing Google Adwords Search, display, remarketing, dynamic ad campaigns with daily monitoring and regular updates as necessary
  • Creating and executing social media ads for LinkedIn and Facebook campaigns.
  • Managing and building Instagram, Twitter and slide share content and followers as well as newer platforms.
  • Updating social media touchpoints as per the SM strategy adopted
  • Managing SEO agency for deliverables ensuring page 1 rankings.
  • Planning and strategizing Digital plan for the month, quarter and year along with the manager
  • Online brand promotion and promoting companys products and services in the digital space
  • Creating and posting blog posts, articles, videos, company/product information on tech/trade sites.
  • Being responsible for the website. Reviewing and actively updating the website and other online assets and sources. Adding languages to an existing website.
  • WordPress CMS, HTML and PHP knowledge will be a plus.
  • Using and researching the internet and new media to reach new customers and generate leads
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Generate periodic reports, analyze ROI of each digital marketing initiative and strive to improve the results of the DM activities
  • Organize internal and external events for ETP.
  • Building and maintaining strong professional relations with existing customers through regular CRM activities.
  • Maintain reports and calendars. Follow the existing norms of reporting and communication as well as introduce methods to improve the teams output.
  • Create monthly, quarterly, annual marketing plans, reports, and budget reports.

Skills & Experience
  • 2+ years of experience.
  • Strong written and oral communication skills.
  • Quick learner with the ability to gain a technical understanding of the products
  • Should be able to create content such as technology articles, blogposts, slide shares and more, for posting online
  • Self-starter, ability to work independently and manage time effectively without constant supervision.
  • Team player
  • Willingness to learn, result oriented, self-motivated and striving for excellence.
  • Responsible for monthly in-bound lead generation through website, ppc and other digital campaigns
  • Responsible for increasing brand awareness and value through digital media
  • Responsible for maintaining positive online reputation management (glass door, wikipedia etc)

Industry Type: Retail Technology Digital Marketing department
Functional Area: Digital Marketing, Social Media, SEM, SEO
Key Skills: Digital and social media marketing, Campaign management
Graduate: (Any) IT Background preferred / Digital Marketing Course
MBA Marketing/Digital

Employement Category:

Employement Type: Full time
Industry: IT
Functional Area: Marketing & Communications
Role Category: Software Engineer
Role/Responsibilies: Digital Marketing Executive Mumbai, India

Contact Details:

Company: ETP International
Location(s): Mumbai

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Keyskills:   Digital Marketing Executive – Mumbai India

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ETP International