Copywriter - Mumbai (All Areas) - Reliance
- Reliance Entertainment
- 0 - 5 years
- Mumbai
- 4 years ago
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Job Description
JOB DESCRIPTION
Copywriter is responsible for creating copy and content for various marketing activities by supporting, coordinating and collaborating with Head of Marketing, colleagues and various stakeholders to accomplish all tasks for a project domestic and overseas under stringent timelines.
Copywriting
Responsible for taking communication briefs and generating static design / video concepts along with original copy ideas that grab the attention of the target audience. This can include creating slogans, body copy, jingles and scripts.
Creating copy content for different marketing activities to create effective impact for all the
communications
Collaborate with respective team and create communication strategy for all campaigns in alliance with marketing team
Propose copy concepts and present underlying thinking to all stakeholders
Design style guidelines and bring brand voice for consistency in messaging
Stay updated with industry norms & guidelines
Digital Marketing:
Write high-engagement social media content that reflects our brand's voice
Assist digital marketing team in creating impactful communications
Use SEO principles to maximize copys reach
Assist the team with creative processes such as visual element selection process and other
methods
Film Marketing Activities
Support colleagues and manager to develop a strategic marketing plan encompassing various
marketing activities for film promotion and execution.
Support in Press Releases, Bytes, Tweets and developing and releasing content for social
media with agencies and independently.
Responsible to update and share with stakeholders project closure reports wrt Marketing
values and other numbers.
Onground Activations and Event Management
Assist Marketing department in activations and event schedule as per marketing plan of a
project.
Coordinate and execute various on-ground promotional events, trailer launch, song launches,
talent interviews, mall activations, college activations and city tours.
Plan the travel/lodging with talent and team members travelling.
Social Media and Website for RBEPL
Keep Reliance Big Entertainment's website up to date with latest news, promos, marketing
collaterals and articles. Follow ups with IT Team for uploads.
Support in Press Releases, Bytes, Tweets and developing and releasing content for social
media with agencies and independently.
Reporting
Checklists, MIS Reports, Trackers, Presentations all needs to be updated at all times.
Any other reports required by management from time to time
JOB SPECIFICATION
A creative thinker with excellent writing and research skills
Graduate, Masters degree in Mass Communication/Media/Marketing will be an added advantage
Knowledge of Media and Entertainment industry added advantage
2 plus years experience.
Interested candidates please mail your CV at sh*********i@re********a.com
Job Classification
Industry: Media, Entertainment, InternetFunctional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: CreativeRole: CreativeEmployement Type: Full timeEducation
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Post Graduation Not RequiredDoctorate: Doctorate Not RequiredContact Details:
Company: Reliance EntertainmentAddress: Andheri West, MUMBAILocation(s): MumbaiWebsite: https://www.relianceentertainment.com/
Keyskills: Social Media Copy Writing Campaigns Media Marketing Mass Communication Articles Marketing Collaterals Digital Marketing SEO Promotional Events
Reliance Entertainment
Reliance Entertainment has evolved out of the groups vision of meeting young Indias aspirations and assuming a leadership position in communications, media and entertainment. Alongside, we are gearing up to create a significant presence in businesses across various vectors of content, internet, b...
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