Head Digital Marketing
- Shoppers Stop
- 13 - 16 Years
- Mumbai
- 4 years ago
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Job Description
Job Description :
- Drive brand salience for Shoppers Stop, Home Stop, Shoppersstop.com through digital marketing strategy.
- Responsible for online sales, should ideally have multi category platform experience.
- Deliver ROI on marketing campaigns
- Closely with product and site merchandising for seamless campaign design and delivery
- Design communication plans for all digital channels
- Deliver traffic to website/app installs and delivery cost effecieny metrics on the same
- Manage organic traffic through SEO.
- Optimize media mix for low CPR and deliver defined CPT/ROAS
- Should be well versed with Adwords/FB / Google/ Mobile Ads and all paid media for digital performance including social and emerging channels
- Should have experience in managing a DMP / email /notification campaigns
- Should have a web analytics certification
- Leverage digital assets to drive business objectives of E-commerce, Shoppers Stop & Home Stop. Create and sustain opportunities to enhance customer engagement on a continuous basis.
- Ensure all the Digital marketing activities are conducted within budgets. Create the media mix within the digital space with the objective of getting the maximum reach impact.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Lead the efforts of digital marketing and CRM: customer acquisition and retention, Performance marketing of all digital channels.
- Anticipate Sales Performance Trends, research competition, investigate benchmarks and provide suggestions for improvement.
- Good knowledge and experience with online marketing tools and best practices.
Employement Category:
Employement Type: Full timeIndustry: RetailingFunctional Area: ITRole Category: HeadRole/Responsibilies: Head Digital MarketingContact Details:
Company: ShoppersstopLocation(s): Mumbai+ View Contact
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Shoppers Stop
Shoppers Stop Ltd The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja Corp. group of companies. Being amongst India's biggest hospitality and real estate players, the Group crossed yet another milestone with its lifestyle venture - Shoppers' Stop. From its inception,...
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