Deputy Manager Marketing - Delhi - GIST
- GIST Management
- 8 - 13 years
- Delhi, NCR
- 4 years ago
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Job Description
Roles and Responsibilities
- To drive consumer engagement with meaningful activations and events.
- Direct the efforts of the store teams and coordinate at both strategic and tactical levels with Business Operations other functions of the Organization.
- To execute in- store brand and campaign elements (visual merchandising).
- Align the store- led regional marketing initiatives to corporate marketing strategy.
- Support in execution of the Annual plan.
- Design and lead the execution of marketing strategy to drive restaurant sales increase footfall across regions.
- Conceptualise programs for focus stores and execute the programs by empowering store managers
- Execute the brand and consumer engagement programs in- store; including in- store communication changes from time to time Liaise with corporate marketing team for all the inputs regarding local media for increasing the effectiveness of ATL/ BTL campaigns
- Deal with partners, activation agencies and production vendors to ensure timeliness, quality and at- right- cost
- Allocate and track marketing budget spend across regions and initiatives
- Review the regional marketing communication.
- Leverage analytics to track marketing effectiveness
- Maximize success of the regional plans by ensuring alignment, effective articulation and communication of marketing plans to internal stakeholders
- Direct store teams, regional marketing team agencies on LSM initiatives and materials (toolkits, playbooks and manuals) to drive sales, guest count targets restaurant profitability.
- Track progress on LSM initiatives and provide periodic updates to operations head.
- On an on- going basis, communicate marketing plans, results, and learning to restaurants, staff, agencies, partners suppliers to derive the maximum value for the brand
- LSM initiative Partner with Operations team for planning and overseeing execution of all the marketing related activities around new store launch as per the SOPs
- Recruit and deploy the Regional Operations team as per the business requirement
- Identify and plan for requisite training development requirements for subordinates and team to help bridge skill gaps.
- Motivate the Regional Operations team to excel in performance and collaborate effectively with other functions for seamless operations.
Desired Candidate Profile
Work Experience or Industry preferred
*QSR EXPERIENCE IS MUST*.
8 to 12 Years Experience in Regional Marketing.
Perks and Benefits
Salary up to 15 Lacs and Interested Candidates can share your CVs gi*******6@gm**l.com and can reach out to us on call 9413370***.
Job Classification
Industry: Hotels & RestaurantsFunctional Area: Marketing & Communication, Role Category: MarketingRole: MarketingEmployement Type: Full timeEducation
Under Graduation: Any GraduatePost Graduation: MBA/PGDM in MarketingContact Details:
Company: GIST MANAGEMENT SOLUTIONS PRIVATE LIMITEDAddress: 102,GH4,MEERA BAGH,RING ROAD,PASCHIM VIHAR, NEW DELHI, Delhi, IndiaLocation(s): Delhi, NCR
Keyskills: Marketing Strategy Sales Events Marketing Management Marketing Budget Atl Activation Btl Marketing Communication Regional Marketing
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