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Content Marketing Manager @ Rapidue Technologies

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 Content Marketing Manager

Job Description

Role / Designation : Content Marketing Manager

Building content is just a part of the puzzle, to have a sustained impact of the content being created, we need to have a bigger picture in mind. For the exact same thing, Recykal is looking for a Content Manager to help build, drive, implement and monitor Content Strategies for our products and solutions.

Roles and Responsibilities:

  • Develop content strategy in line with the thought leadership, goals and objective of Recykal, with our in-house team of content
  • creators.
  • Work in tandem with the Brand Manager and their style guide to align Recykals portrayal in the world.
  • Update web content, working with digital marketing, product marketing, and creative
  • Implement new tools and processes for effective creation and measurement of content.
  • Understand the target audiences and their key demographics, interests, and online behavior with keyword research
  • Facilitating internal and external stakeholder interviews to identify business objectives and subject matter experts
  • Plan estimates for staff, creative resources and paid promotion
  • Plan the calendar with types of content (ex: blog posts, ebooks, white papers, infographics, etc.) that will be created with
  • the channels that will be used to distribute the content (and why)
  • An execution plan outlining the publishing frequency, production workflow (creation, reviews and approvals) and ongoing maintenance
  • of the content
  • Content Performance Monitoring and Analysis
  • Optimize content considering SEO and Google Analytics

Skill Sets Expected:

  • 3-6 years of proven work experience as a Content marketing manager

Employement Category:

Employement Type: Full time
Industry: IT - Software
Role Category: Market Research (MR)
Functional Area: Not Applicable
Role/Responsibilies: Content Marketing Manager

Contact Details:

Company: Rapidue Technologies
Location(s): Hyderabad

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₹ 1.0 - 2.5 Lakh/Yr

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