Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social,
Search, Affiliate) in an efficient way
Use a data driven approach to manage campaigns and derive insights on strategy and performance
Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing
strategies
Track and Manage marketing spend efficiently and effectively across channels including Facebook campaigns, Google
UAC campaigns, Ad networks and social media campaigns
Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI
Set up and monitor analytical dashboards and give insights of key areas of importance. Use this to recommend performance
optimization methods
Maybe required to liaison with the editorial team on need basis
Coordinate with Account Leads to achieve goals and ROI targets
Set up daily performance reports to analyze the performance and optimize campaigns
Skill Sets Expected:
At least 4 to 7 years of experience in Digital or Social Media Advertising
A stronghold on Web Analytics, A/B Testing, and metrics-driven marketing
Strong analytical ability, Outstanding ability to think creatively, identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
Excellent verbal and written communication skills
High levels of integrity, autonomy, and self-motivation
Comfort in a fast-paced, entrepreneurial, start-up environment
High levels of proficiency with Excel/Google Sheets and PowerPoint/Google Slides
If you love development, you should join us!
Location: Hyderabad (Office)
Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: Market Research (MR)Functional Area: Not ApplicableRole/Responsibilies: Performance Marketing Manager