Roles and Responsibilities
Plan and manage various aspects of Digital Marketing as described below -
1. Managing Organization tools like Brand App, Location SEO initiative, CRM and others that may be adopted
2. Social Media Management (organic & Inorganic)
3. Digital Advertising (Across Social, Display/Programmatic, OTT and any new platforms)
4. Search Marketing Management SEO (Onsite, Offsite), SEM/PPC Campaign planning, GA Analytics and tracking
5. Lead Generation Campaigns
6. Performance Marketing on Market Places (TBD)
Plan & Manage corporate website
Keyskills: seo digital marketing sem google analytics marketing social media management social media lead generation media management search marketing campaign planning digital advertising marketing management brand retail search planning analytics campaigns management