Associate Executive Digital Marketing
- Upman Placements
- 3 to 8 Yrs
- Mumbai
- 3 years ago
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Job Description
Job Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Must be able to develop/write content on their own/independently. (For e.g., service descriptions, festival postings, emails, etc.)
- Design, build and maintain social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies, Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Social Networking Manage and enhance presence with followers growth on social networking sites but primarily on LinkedIn, community sites for a lasting digital connection with viewers & and client touchpoints.
- Monitor competition and prepare frequent competitor analysis.
- Email marketing & Sales promotion - Develop content for testimonials/ promotional emails etc. with a focus on keyword density, keyword prominence, and proximity.
Requirements:
- Proven work experience in digital marketing with content writing or in a similar role.
- Graduate/ MBA/ Certified in Digital Marketing
- Exceptional written communication skills
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
Employement Category:
Employement Type: Full timeIndustry: Logistics / Courier / Transportation Role Category: Marketing / Communication Functional Area: Not ApplicableRole/Responsibilies: Associate Executive Digital MarketingContact Details:
Company: Upman PlacementLocation(s): Mumbai
Keyskills: seo analytics html digital marketing css email marketing linkedin marketing social media marketing predictive analytics google adwords
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