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Marketing Support - Media Spec | Bangalore @ Softsol

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 Marketing Support - Media Spec | Bangalore

Job Description

Hi,


We are hiring for Marketing Support - Media Spec for an MNC in Bangalore. Below is the JD, and responsibilities.


RESPONSIBILITIES:


  • Provide mid-flight, ad hoc and end of campaign reporting for digital campaigns; consider past campaign performance, similar campaign objectives, and category benchmarks
  • Combining the individual recaps of the vendor to generate Quarterly/annual recaps and create category level insights
  • Identify the key-metrics, combine them with observations to translate into strategy/vendor insights, adding value to the overall plan
  • Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics and future plans to drive effectiveness
  • Stay updated with the over-all trend and guest behavior in the retail industry and being able to relate the results to derive market level insights
  • Ensure data accuracy, as well as reporting output quality control. Troubleshoot and identify root causes for data inaccuracy- manual v/s system errors
  • Identify, select and extract relevant data from various internal and external sources
  • Independently work on raw data sets into information fit for analysis.
  • Proactively recommend innovative ideas and opportunities
  • Good understanding of digital eco system. Digital advertising experience would be an added advantage.
  • Understanding of advertising campaign life cycle, data insights, reports generation (can be offline or online or both)
  • Understanding of excel, and some data tools is an added advantage.
  • Expert in Microsoft Excel. Knowledge of DOMO, Tableau/BI analytics, Adobe Site Catalyst is preferred
  • Knowledge of ad serving, Ad Networks and overall landscape required. Familiar with reporting dimensions and metrics of various ad/reporting servers- DFP, DCM, FB ad manager, Criteo etc.




Interested can share profiles to Us******************m@so****l.com

Job Classification

Industry: Miscellaneous
Functional Area: Other,
Role Category: Other
Role: Other
Employement Type: Contract

Education

Under Graduation: Any Graduate
Post Graduation: MBA/PGDM in Marketing
Doctorate: Any Doctorate

Contact Details:

Company: Softsol India
Address: SEZ IT/ITES, HILL NO.2, PLOT NO.6, RUSHIKONDA,, MADHURAWADA, Visakhapatnam, Andhra Pradesh, Visakhapatnam, Andhra Pradesh, India
Location(s): Bengaluru

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Keyskills:   digital campaigns marketing support digital advertising ad serving

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₹ 2,00,000 - 7,00,000 P.A

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Softsol

SoftSol is a Software products and solutions based 25 years old-1993 established CMMi Level-3 company with global presence and have executed multi-million projects across globe successfully. We have 2 lakhs square feet own development centers in India and work with all Fortune 100 companies across t...