Social Media Analyst
- Concentrix
- 3 - 6 years
- Pune
- 3 years ago
- Email to a friend
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Job Description
Job Title: Social Media Sr. Analyst
Experience: 3-6 Years
Location: GGN / Bangalore / Pune / Mumbai
Job Description
- Social Media Monitoring Analyst is expected to bring strong analytical and logical capability, with strong communication skills. This role involves a complete Social Media Monitoring Life cycle related activity like creating queries, Boolean operators, understanding the brand products/services, Competitive analysis & other related social media activities.
- Adherence to delivery timelines, Creation of presentations/documents/reports as required by stakeholders. Good verbal and written communication skills is a must. Ability to manage the critical deliveries and bringing insights & recommendations.
- Ability to work in shifts & adherence to delivery is critical.
Responsibilities
- Solutioning new social media analytics deals by doing outside in assessments, pulling up commercial proposal wrt resourcing and tool usage
- Managing the social media analytics tool wrt mentions consumed, editing users and tracking end to end
- Preparing playbooks, new content wrt applications of social media analytics in various industries
- Build queries along with the Boolean operators.
- Understand the requirements & ability to provide the inputs on the same to subordinates.
- Analyzing client-initiated conversations & work with manager in creating the required reports
- Hands on experience of working on social media listening & analytics tools like Konnect Insights, Brandwatch, Synthesio , etc. Should have hands-on experience of working on more than 3 such tools
- Track key social media analytics Monthly/Weekly/Daily basis
- Sentiment analysis, conversation analysis, demographics/ audience/others
- Analyzing user engagement
- Identify habits of our online customers and suggest ways to reach a broader audience
- Ability to identify target audience preferences and trends
Essential skills
- Sound knowledge of SM tools like Synthesio, Social Studio, Netbase, Brandwatch, Social Bakers & others
- Hands-on experience in building dashboards on Power BI / Tableau
- Deep knowledge of customer lifecycle and journeys, brand insights, etc.
- Ability to aggregate data from multiple sources and deriving actionable insights
- Provide analysis and recommendations as the program evolves and can be reviewed
- Keep pace with social media and internet marketing industry trends and developments
- Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn
- Hands-on experience with social media platforms and digital marketing campaigns
- Oversee day-to-day social media of social accounts (Facebook, Twitter, Instagram, Snapchat, etc.)
- Good MS Office Skills wrt to Office, Powerpoint, Excel & others.
Other Requirements
- Highly driven, energetic, flexible, resourceful and ability to multi-task
- Strong data interpretation and logical reasoning skills
- Should be a fast learner and a self-starter.
- Must possess excellent communication, documentation and presentation skills (both verbal & written)
- Flexible and adaptable to change and ability to multitask
- Hands on experience on text analytics in R/Python is good to have
- Should be open to travel, both domestic as well as internationally
Thank You & Best Regards
Krishna Murthy
Deputy Manager Talent Acquisition
Kr*****************i@co*******x.com
Job Classification
Industry: IT Services & ConsultingFunctional Area: Data Science & Analytics, Role Category: Business Intelligence & AnalyticsRole: Business Intelligence & AnalyticsEmployement Type: Full timeEducation
Under Graduation: Any GraduatePost Graduation: Any PostgraduateDoctorate: Any DoctorateContact Details:
Company: Concentrix Daksh Services India Private Limited.Address: DLF Building No. 14,17th floor, Tower D,DLF IT SEZ, ,DLF PHASE III,DLF Cyber City, GURGAON, Haryana, IndiaLocation(s): Pune+ View Contact
Keyskills: Konnect Insights Social Media brandwatch
Fraud Alert to job seekers!
₹ 4,00,000 - 6,00,000 P.A
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Concentrix is a technology-enabled global business services company specializing in customer engagement and improving business performance. We partner with ambitious, progressive executives around the world to future-proof their business and stay ahead of the competition and customer exp...
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