1. Should map potential customers and generate leads
2. Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives .
3. Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
4. Ensures effective control of marketing results and maintenance of designated budgets.
5. Oversees and evaluates market research
6. Establishes and maintains relationships with industry influencers and key strategic partners.
7. Directs Market forecasting activities and sets performance goals accordingly.
8. Directs market channel development activity
9. Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.