General Manager Marketing, Marketing Manager
- Electrobrain Modern
- 3 to 8 Yrs
- Multinational, Abroad
- 5 years ago
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Job Description
- Formulate marketing strategies and work closely with bottling partners to devise and implement plans to maximize the local opportunity for the portfolio.
- Drive volume & revenue targets for Various Categories and Brands for the Zones through integrating all below the line BTL marketing efforts (promotions and local regional experiential marketing assets) within a consistent marketing plan for one Zone.
- Partner with the BU Commercial Team and Zonal Operations team to drive volume & revenue targets by leveraging various commercial interventions like RGM, BPPC, Channel programs in the Zone.
- Develop / Build on core creative ideas for various activation and promotion plans and allocate Direct Marketing Expenses (DME) for activities.
- Ensure implementation of OBMs and be a custodian of Brand Guidelines in the market.
Operations:
- Lead execution of channel plans for focus channels like E&D, Grocery, Transport etc.
- Lead execution of Coca-Colas approach in emerging channels like e-Commerce, Food aggregators etc.
- Partner with zones in executing specific volume driving activities that will result in revenue & share gain.
- Partner with Zone & Execute local Customer marketing programs to drive loyalty towards Coca-Cola.
- Leverage Bottler Capability to drive Operations metrics like availability, SOVI on Focus Brands and packs.
- Plan and execute NPDs in partnership with Bottling Zones and leverage Zonal capabilities and align marketing inputs to ensure NPD Volume and Revenue objectives are met.
Employement Category:
Employement Type: Full timeIndustry: Advertising / MR / PR / EventsRole Category: Marketing / CommunicationFunctional Area: Not ApplicableRole/Responsibilies: General Manager Marketing, Marketing ManagerContact Details:
Company: Electrobrain ModernLocation(s): Multiple Countries, Intl+ View Contact
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