Desired Candidate Profile
- Drive marketing strategy & revenue maximization through client sponsored events, internal events, selling of signages etc
- Implement advertising, branding & PR strategy to increase consumption & footfalls
- Develop market positioning & drive all branding activities to increase consumption
- Formulate & effectively implement marketing calendar
- Increase revenue via SOH, events, LED screen, barters, outdoors, etc.
- Periodic benchmarking with competition to adopt industry best practices & innovative processes, from overall customer experience perspective
- Annual marketing budget on revenue & expense projections
- Drive customer & retailer satisfaction surveys, communicate results to teams, take corrective actions to enhance customers & retailers experience
- Strive to achieve world-class d- cor using renowned artists /designers /visualizers from across the country at a limited cost to deliver visually-astounding installations
- Create unique properties like Art program, large scale music events, top international artists & effectively implement;
- Alliances & Partnerships for curating events with 3rd parties
- Assess technical & commercial feasibility and finalize various agencies (events, creative)
- Maintain favorable brand image by adequate media coverage at regular intervals
- All Digital Marketing initiatives; Website, Social Media, Digital Online & Onground events
- Content marketing though bloggers & influencers, social media handles
Education:
UG: Any Graduate - Any Specialization
PG: Any Postgraduate - Any Specialization
Doctorate: Doctorate Not Required
Contact Details:
Keyskills:
marketing budget
branding
advertising
content marketing
marketing strategy
events
digital marketing
pr
alliances
Marketing Head