Job Overview: We are seeking a dynamic and detail-oriented Email Marketing Executive to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing email marketing campaigns to drive engagement, generate leads, and support business growth. Key Responsibilities Develop and implement email marketing strategies aligned with the companys goals and target audience. Create engaging and personalized email content, including subject lines, body text, and CTAs. Design and manage end-to-end email campaigns, including segmentation, A/B testing, and performance analysis. Manage and maintain the large email database, ensuring data accuracy and compliance Track and analyze campaign performance metrics (open rates, CTR, conversions) and provide actionable insights. Work closely with the sales and business development teams to nurture leads and support outreach efforts. Automate email workflows and set up drip campaigns for lead nurturing. Manage the reputation of domain and IPs, and set up email authentication protocols like SPF, DKIM, and DMARC. Knowledge of SMTP and email server protocols. Stay updated on email marketing best practices, tools, and industry trends. Required Skills Proven experience in email marketing, preferably in the B2B space. Proficiency with email marketing 3rd Party tools Strong understanding of email design principles and best practices. Excellent copywriting and editing skills with attention to detail. Analytical mindset with the ability to interpret data and make data-driven decisions. Basic knowledge of HTML and email design is a plus. APPLY NOW,
Employement Category:
Employement Type: Full timeIndustry: OthersRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Email Marketing Executive Job in orangemantra