Role & responsibilities Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with the company's overall business objectives. Digital Channels: Oversee all digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media, content marketing, email marketing, and display advertising. Analytics: Leverage data analytics to track and measure the performance of digital marketing campaigns, identify trends, and optimize strategies. Brand Building: Develop and execute digital marketing campaigns to enhance brand awareness, reputation, and engagement. Customer Acquisition: Drive customer acquisition through effective digital marketing strategies. Customer Retention: Implement strategies to retain existing customers and increase customer loyalty. Innovation: Stay up-to-date with the latest digital marketing trends and technologies, and explore new opportunities to drive innovation. Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources. Requirements: Master's degree in marketing, business administration, or a related field. Minimum 5 years of experience in digital marketing leadership roles, preferably in the FMCG industry. Proven track record of success in developing and executing effective digital marketing campaigns. Strong understanding of digital marketing principles, including SEO, SEM, social media, content marketing, and email marketing. Proficiency in data analysis tools and marketing automation platforms. Excellent analytical and problem-solving skills. Strong leadership and interpersonal skills. Ability to collaborate effectively with cross-functional teams. Job Type: Full-time Benefits: Health insurance Life insurance Provident Fund Schedule: Day shift Yearly bonus Work Location: In person,
Employement Category:
Employement Type: Full timeIndustry: OthersRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Digital Marketing Head Job in UK&Co. at