Client Servicing (Account Manager)
- Kpr sugar apperals
- 3 to 7 Yrs
- Other Maharashtra
- 3 months ago
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Job Description
- Job Title: Account Manager Healthcare & Pharma (Marketing) Company Overview: At Synapse, we specialize in healthcare advertising, partnering with leading global healthcare and pharmaceutical organizations to create impactful brand strategies. We combine creative communication with a data-driven approach to achieve measurable results. Our mission is to improve patient outcomes through strategic and compliant messaging that resonates with healthcare professionals, patients, and key industry stakeholders. Position Overview: We are seeking an experienced Account Manager with 3-5 years of expertise in the healthcare and pharmaceutical industry. The ideal candidate will have a strong track record in managing client relationships, executing brand campaigns, and delivering digital and social media strategies, with a particular focus on healthcare products and services. This role requires someone who is strategic, results-oriented, and can manage multiple projects while maintaining a deep understanding of the pharmaceutical landscape. Key Responsibilities: Client Relationship Management: Serve as the primary point of contact for healthcare and pharma clients, ensuring alignment with their business goals and marketing strategies. Build and nurture long-term relationships with key client stakeholders, ensuring high levels of client satisfaction and retention. Collaborate with clients to understand their healthcare needs, providing insights and recommendations to develop and execute effective marketing strategies. Campaign Management: Oversee the planning, execution, and optimization of healthcare brand campaigns, including digital initiatives, social media strategies, and traditional media. Work closely with creative, medical, and compliance teams to ensure all deliverables meet industry regulations and client objectives. Develop and present comprehensive marketing strategies that align with healthcare best practices and regulatory standards. Ad Campaigns: Plan, execute, and optimize advertising campaigns across various channels, including digital, print, and broadcast, with a focus on healthcare products and services. Analyze campaign performance, interpret data, and provide actionable insights to improve campaign effectiveness. Partner with the media planning team to ensure targeted media placements, efficient budget utilization, and adherence to compliance standards. E-commerce and Social Media: Lead the development and implementation of e-commerce strategies for pharmaceutical products, enhancing online engagement and sales conversions. Oversee the creation of compliant, engaging content for social media platforms targeting healthcare professionals, patients, and caregivers. Stay informed on the latest trends in healthcare marketing and digital innovations to recommend new strategies that enhance brand visibility and patient engagement. Vendor Management: Manage relationships with external vendors and partners for healthcare events, product launches, and promotional activities. Negotiate contracts, manage timelines, and ensure vendor deliverables meet the highest quality and compliance standards. Continuously assess vendor performance, ensuring value for money and identifying areas for process improvement. Budget Management: Develop and manage budgets for healthcare marketing initiatives, ensuring efficient allocation of resources and a strong return on investment. Provide clients with regular financial updates, addressing any discrepancies and ensuring alignment with budget expectations. Reporting and Analysis: Generate and present detailed performance reports on healthcare campaigns, providing insights and recommendations to improve future initiatives. Conduct post-campaign analysis to measure success based on defined KPIs such as patient engagement, prescription growth, and brand awareness. Qualifications: 3-5 years of experience in account management within the healthcare or pharmaceutical industry. Strong understanding of healthcare marketing regulations and compliance, including FDA guidelines and pharmaceutical advertising standards. Proven ability to manage multiple campaigns, collaborate with cross-functional teams, and meet client expectations. Expertise in digital marketing, social media strategies, e-commerce, and media planning. Excellent communication skills with the ability to build strong client relationships and drive strategic conversations. Experience in managing budgets and delivering campaigns with a clear ROI focus. Why Synapse At Synapse, youll be part of a dynamic, innovative team focused on making a positive impact in the healthcare industry. We offer a collaborative environment where your skills will directly contribute to improving patient outcomes through strategic, impactful marketing. If youre passionate about healthcare advertising and ready to take the next step in your career, wed love to hear from you. If you are interested in this exciting opportunity and meet the qualifications outlined above, please send your updated CV to "hidden_email". #healthcare #pharma #businessdevelopment #marketing,
Employement Category:
Employement Type: Full timeIndustry: Medical / HealthcareRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Client Servicing (Account Manager)Contact Details:
Company: Synapse MarketingLocation(s): Other Maharashtra+ View Contact
Keyskills: Account Management Client Relationship Management Campaign Management Digital Marketing Vendor Management Budget Management Ecommerce Reporting Analysis
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