Senior Data Scientist Campaign Analytics Data
- Nielsen
- 6 to 10 Yrs
- All India
- 3 months ago
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Job Description
- At Nielsen, our goal is to build a better media future for all people. Our focus is on representing all audiences and understanding how they interact with content and advertising. As part of Nielsens Campaign Analytics team you will be part of a data science team focused on building scalable solutions to answer the questions like: What was the return on investment for specific media spend Which marketing type drove the highest return on investment How do we measure the causal relationship between advertising and engagement/sales How can we use data to help our clients plan for the future Our Campaign Analytics Data Science associates come from diverse disciplines that include business, economics, engineering, mathematics, operations research, physics and statistics. These professionals drive innovation and insight through continual ideation, complex analyses and delivery of insights to our clients. Because measurement is at the core of Nielsens business, our products have high visibility and make a direct impact on our clients. Responsibilities Use and fit different mathematical and econometric models for explanatory purposes that deliver better decisions, and create high-quality data visualizations for internal and external purposes Research, design and implement analytic and mathematical approaches and algorithms to build scalable best of class web-based analytical solutions Design and test analytical modules for Nielsen modeling platforms Partner with our Software Engineering department to build best-of-class web-based analytical solutions Document and present methodology inside and outside the company Design and prioritize work for smaller teams Mentor newly hired associates Requirements PhD or Masters degree in Operations Research, Industrial Engineering, Applied Mathematics, Computer Science, or Related field 6+ yrs experience in working in Data Science and/or Statistical analysis Expertise in Python, Spark, SQL or other modern programming languages Experience in using machine learning libraries and techniques Proficient in writing production grade code using scientific computing packages (e.g., NumPy, SciPy, Scikit-learn) Experience with Bayesian and Frequentist statistics Experience with cloud providers (e.g. AWS, Azure) Experience in code management, docker, and CI/CD pipelines Experience with Num Pyro is a plus Well-organized and capable of leading multiple mission-critical projects simultaneously while meeting deadlines Excellent oral and written communication skills Nielsen's Data Science organization has an opportunity available for a Senior Data Scientist. The ideal candidate must have expertise in leading the research and development of analytic solutions with a focus on mathematical modeling, statistical methods, and machine learning processes. The candidate would also have the capacity to work in an agile development environment alongside software engineers, and a solid foundation in developing solutions for marketing, and advertising organizations.,
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Senior Data Scientist Campaign Analytics DataContact Details:
Company: NielsenLocation(s): All India+ View Contact
Keyskills: Python Spark SQL Machine Learning NumPy SciPy Bayesian Statistics AWS Azure
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Whether you're eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. That's our passion and the very heart of our business.We study consumers in more than 100 countries to give you the most complete view of trends and habits world...
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