A Branding Executive plays a key role in building, enhancing, and maintaining the brand identity of a company or product. Their work involves strategic planning, creative input, and collaboration across multiple departments to ensure consistent messaging and brand recognition. Below are the typical responsibilities, qualifications, and skills associated with the role. Key Responsibilities: Develop and implement brand strategies aligned with company goals. Conduct market research to understand target audience behavior and preferences. Analyze competitors" branding strategies to identify opportunities and threats. Oversee the creation and consistent application of brand guidelines, including logo usage, color schemes, typography, and tone of voice. Ensure all marketing and communication materials reflect the brand identity. Plan and execute branding campaigns across various platforms (digital, print, social media, events). Collaborate with creative teams to design and produce marketing materials. Collaboration: Work with internal teams such as marketing, sales, and product development to ensure brand alignment. Coordinate with external agencies, designers, and consultants. Use feedback and analytics to refine strategies and improve performance. Required Qualifications: Bachelors degree in Marketing, Business Administration, Communications, or a related field. CTC offered : 3LPA - 4LPA Key Skills: Ability to conceptualize and execute effective branding strategies. Strong visual and verbal storytelling capabilities. Excellent written and verbal communication for internal and external stakeholders. Skill in managing timelines, budgets, and cross-functional collaboration. Competence in interpreting data and deriving actionable insights. Familiarity with tools like Adobe Creative Suite, Google Analytics, and social media platforms. Ability to inspire and lead teams while aligning them with the brand vision. Job Type: Full-time Benefits: Health insurance Provident Fund Schedule: Day shift Yearly bonus Work Location: In person,
Employement Category:
Employement Type: Full timeIndustry: OthersRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Branding Executive Job in Hometriangle Online
Contact Details:
Company: Hometriangle OnlineLocation(s): All India