Senior Brand Manager
- BIG FM
- 12 - 18 years
- Mumbai
- 2 months ago
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Job Description
Senior Brand Manager - Marketing
Location: Mumbai
Role & responsibilities
- Create and implement comprehensive brand strategies that align with the company's goals.
- Lead AOP planning and execution to achieve business objectives
- Develop and implement innovative marketing campaigns that drive audience engagement and revenue growth.
- Possess a strong understanding of digital marketing best practices, including SEO, SEM, social media marketing, content marketing, and email marketing.
- Develop and oversee digital marketing initiatives with a strong focus on social media marketing
- Develop and execute a comprehensive social media strategy to build brand awareness, engagement, and community.
- Drive content creation efforts across various platforms to enhance brand visibility and engagement
- Stay updated on the latest digital products and solutions to leverage for brand growth
- Lead and mentor a team of marketing professionals, fostering a collaborative environment.
- Work closely with cross-functional teams (sales, programming, solutions) to ensure brand consistency and achieve shared goals.
- Manage relationships with external partners, agencies, and vendors.
- Analyze market trends, competitor activities, and consumer insights to provide data-driven recommendations for brand positioning and growth opportunities
- Collaborate with cross-functional teams including Programming, Sales, Digital, and Marketing to ensure brand consistency and strategic alignment
- Oversee the creation and management of marketing collateral, social media content, and promotional materials while maintaining brand guidelines.Requirements:
- Master's degree in Marketing, Business Administration, or a related field.
- 15+ years of experience in marketing, with a strong focus on brand building and digital marketing.
- Proven experience in developing and executing successful marketing campaigns across various channels.
- Deep understanding of brand building, marketing strategy, consumer behavior, and the digital media landscape.
- Strong analytical and problem-solving skills.
- Excellent communication, interpersonal, and presentation skills.
- Proficiency in 1 marketing technology tools and social media platforms.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & Communication, Role Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: BIG FMLocation(s): Mumbai
Keyskills: Brand Marketing Brand Management Brand Strategy Brand Building Marketing Strategy Consumer Behavior
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BIG FM
BIG FM, acclaimed as one of India's preeminent radio networks, operates 58 stations, fostering connections with over 35 crore Indians nationwide across 1.9K towns and 1.2Lacs villages. With over 100 influential Radio Jockeys (RJs), we amplify our reach and influence, leveraging their status as digit...
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