Senior Salesforce Marketing Cloud (sfmc) Platform Architect @ Merkle Inc

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Senior Salesforce Marketing Cloud (sfmc) Platform Architect

Merkle Inc
4 - 6 years
Mumbai
4 months ago
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Job Description

Job Description:

Responsibilities include but are not limited to:

Experience:

4-6 years

SFMC Architecture & Implementation: Design, implement, and manage SFMC solutions, including Email Studio, Journey Builder, and Automation Studio.

Data Management & Integration: Define data models, manage SQL-based data segmentation, and integrate SFMC with Salesforce CRM and third-party platforms via REST/SOAP APIs.

Development & Customization: Develop AMPscript & SSJS-based solutions, enhance automation workflows, and optimize personalization strategies.

Marketing Automation & Deliverability: Ensure email deliverability best practices, build dynamic content-driven campaigns, and optimize customer engagement.

Security & Compliance: Maintain adherence to GDPR, CCPA, and internal data policies, ensuring PII security in SFMC implementations.

Collaboration & Leadership: Work with cross-functional teams, gather client requirements, and lead training and knowledge transfer sessions.

Performance Optimization: Monitor SFMC scalability, automation workflows, and reporting insights to improve campaign efficiency.

Requirements:

Must-Have Skills:

SFMC Core Expertise - Strong knowledge of SFMC architecture, data models, and various studios.

Automation & Journey Building - Proficiency in Journey Builder, Email Studio, and Automation Studio.

SQL & Data Management - Experience with complex queries, data extensions, and segmentation.

AMPscript & SSJS - Advanced scripting for personalization and dynamic content.

APIs & Integrations - Hands-on experience with REST, SOAP APIs, and external system integrations.

Email Deliverability & Reporting - Expertise in campaign analytics, reporting, and optimization techniques.

Desired Skills:

Good-to-Have Skills:

Cloud Pages & Web Technologies - HTML, JavaScript, CSS.

Einstein AI & Analytics - Experience with predictive personalization.

Distributed Marketing & Multi-Business Unit Experience - Ability to manage multi-org setups.

External Integrations - Familiarity with Mulesoft , Boomi, or other middleware tools.

Datorama & Tableau CRM - Experience in data visualization and campaign performance tracking.

Behavioral Skills:

Adaptability - Ability to thrive in a fast-paced, evolving environment.
Time Management - Strong organizational and multitasking skills.
Team Collaboration - Work effectively with cross-functional teams.
Presentation & Communication - Ability to convey technical concepts to non-technical stakeholders.

Location:

Bengaluru

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Job Classification

Industry: Management Consulting
Functional Area / Department: Engineering - Software & QA,
Role Category: Software Development
Role: Technical Architect
Employement Type: Full time

Contact Details:

Company: Merkle Inc
Location(s): Mumbai

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Keyskills: Automation Data management Time management data visualization Management Customer engagement Middleware Analytics CRM SQL

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Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Merkle Inc

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of thei...

Senior Salesforce Marketing Cloud (sfmc) Platform Architect @ Merkle Inc

Home > Software Development