Senior Salesforce Marketing Cloud (sfmc) Platform Architect @ Merkle Science

Responsibilities include but are not limited to:

Experience:

4-6 years

• SFMC Architecture Implementation: Design, implement, and manage SFMC solutions, including Email Studio, Journey Builder, and Automation Studio.

• Data Management Integration: Define data models, manage SQL-based data segmentation, and integrate SFMC with Salesforce CRM and third-party platforms via REST/SOAP APIs.

• Development Customization: Develop AMPscript SSJS-based solutions, enhance automation workflows, and optimize personalization strategies.

• Marketing Automation Deliverability: Ensure email deliverability best practices, build dynamic content-driven campaigns, and optimize customer engagement.

• Security Compliance: Maintain adherence to GDPR, CCPA, and internal data policies, ensuring PII security in SFMC implementations.

• Collaboration Leadership: Work with cross-functional teams, gather client requirements, and lead training and knowledge transfer sessions.

• Performance Optimization: Monitor SFMC scalability, automation workflows, and reporting insights to improve campaign efficiency.

Requirements:

Must-Have Skills:

• SFMC Core Expertise - Strong knowledge of SFMC architecture, data models, and various studios.

• Automation Journey Building - Proficiency in Journey Builder, Email Studio, and Automation Studio.

• SQL Data Management - Experience with complex queries, data extensions, and segmentation.

• AMPscript SSJS - Advanced scripting for personalization and dynamic content.

• APIs Integrations - Hands-on experience with REST, SOAP APIs, and external system integrations.

• Email Deliverability Reporting - Expertise in campaign analytics, reporting, and optimization techniques.

Desired Skills:

Good-to-Have Skills:

• Cloud Pages Web Technologies - HTML, JavaScript, CSS.

• Einstein AI Analytics - Experience with predictive personalization.

• Distributed Marketing Multi-Business Unit Experience - Ability to manage multi-org setups.

• External Integrations - Familiarity with Mulesoft , Boomi, or other middleware tools.

• Datorama Tableau CRM - Experience in data visualization and campaign performance tracking.

Behavioral Skills:

Adaptability - Ability to thrive in a fast-paced, evolving environment.
Time Management - Strong organizational and multitasking skills.
Team Collaboration - Work effectively with cross-functional teams.
Presentation Communication - Ability to convey technical concepts to non-technical stakeholders.

Why Join Us

• Exciting projects with leading clients.

• Opportunity to work on cutting-edge SFMC implementations.

• Collaborative work environment with career growth opportunities