Fractional Chief Marketing Officer (CMO)
- Oracle
- 10 to 15 Yrs
- All India
- 2 months ago
- Email to a friend
- Report this job
Job Description
- Location: Remote / Global Type: Part-Time / Contract (Partnership/Profit-Sharing Preferred) Industry: E-Commerce (Low-Cost Digital Products) (Etsy type) About Us: We are a dynamic e-commerce company specializing in low-cost digital products, with a mission to offer unparalleled value and scale our operations globally. We are on the lookout for a seasoned Fractional Chief Marketing Officer (CMO) to lead our marketing efforts and drive substantial growth. Role Overview: As our Fractional CMO, you will spearhead the marketing and business strategy for our digital products, with a particular focus on identifying and promoting the right niches. Your role will involve conducting in-depth market research on low-cost digital products available on platforms like Etsy and similar marketplaces. You will leverage this research to strategize and implement innovative marketing initiatives to scale our products globally through our own website and channels. Key Responsibilities: Strategic Leadership: Craft and execute comprehensive marketing strategies for low-cost digital products with a global reach. Market Research Expertise: Conduct thorough market research, including primary, secondary, qualitative, and quantitative analysis, to identify and evaluate profitable product niches, particularly those found on Etsy and similar platforms. Media & Advertising Management: Oversee all aspects of media planning, buying, and execution, including programmatic advertising, martech, adtech, and creative campaigns. Data-Driven Decisions: Use data and web analytics to guide strategic decisions and optimize marketing performance. Innovation & Growth: Develop and implement innovative marketing tactics to rapidly scale and enhance the profitability of our digital products. Collaboration: Work closely with internal teams and external partners to align marketing strategies with business objectives. Profit Sharing: Explore and establish partnership and profit-sharing models that align with our growth targets. Eligibility Criteria: Experience: 10-15 years in a senior marketing role, with a strong background in managing marketing operations for low-cost digital products in the e-commerce sector. Expertise: Proven experience in market research and identifying profitable niches, especially within platforms like Etsy. Comprehensive knowledge of media and advertising, including programmatic, martech, adtech, and creative strategies. Skills: Proficient in data and web analytics with a demonstrated ability to leverage data for strategic marketing decisions. Innovation: Ability to develop and execute innovative strategies that achieve rapid growth and scalability. Collaboration: Excellent interpersonal skills and experience working effectively in a remote, global setting. Why Join Us Impactful Role: Play a pivotal role in shaping the future of a growing e-commerce business. Flexible Work Environment: Enjoy the flexibility of remote work with adjustable hours. Partnership Opportunity: Potential for a long-term partnership with profit-sharing. Dynamic Team: Collaborate with a passionate and innovative team. Application Process: If you have a proven track record in marketing low-cost digital products and are passionate about driving growth, we would love to hear from you. Please submit your resume, a cover letter detailing your relevant experience, and a brief description of your approach to scaling digital products globally to hidden_email,
Employement Category:
Employement Type: Full timeIndustry: Internet / E-CommerceRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Fractional Chief Marketing Officer (CMO)Contact Details:
Company: Outthinc GlobalLocation(s): All India+ View Contact
Keyskills: Market Research Media Planning Data Analytics Strategic Marketing Collaboration
Fraud Alert to job seekers!
₹ Not Specified
Similar positions
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in