Programmatic - Analyst
- Omnicom Media Group
- 1 - 3 years
- Chennai
- 2 months ago
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Job Description
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
- Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
- Deliver actionable audience and optimization based insights at agreed-upon cadence.
- Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
- Understand performance objectives and KPIs to develop successful optimization recommendations
- Proactively learn advanced trading and optimization techniques across all preferred platforms
- Strictly adhere to agreed quality and delivery timelines.
- A full-time graduate degree (Mandatory) 2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD)
- Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience On Dv360/TTD/Amazon DSP
- General troubleshooting skills and strong attention to detail
- Working knowledge of digital marketing: display, video, social and marketing analytics
- A Team player & creative thinker with proven technical and analytical aptitude.
- Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Data Science & Analytics, Role Category: Business Intelligence & AnalyticsRole: Business AnalystEmployement Type: Full timeContact Details:
Company: Omnicom Media GroupLocation(s): Chennai
Keyskills: digital marketing dsp trading side advisory services analytical consulting ad operations display video market research monitoring navision research cal excel analytics campaigns marketing analytics troubleshooting media planning powerpoint support services
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Omnicom Media Group
At Annalect, we work with clients to develop data driven marketing strategies, powered by a connected system of technology, tools, consultants and digital activation. Drawing from the vast resources of our parent company Omnicom and spanning the globe in a variety of industry verticals, we are the d...
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