Performance Marketer
- Freelancer Suruchi
- 2 - 6 years
- Mumbai
- 2 months ago
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Job Description
Key Responsibilities:
- Campaign Management: Plan, launch, manage, and scale paid ad campaigns on platforms such as Meta Ads, Google Ads,YouTube, and others.
- Strategy Development: Build full-funnel media strategies tailored to D2C businesses, from awareness to conversion and retention.
- Data Analysis & Optimization: Monitor key performance metrics (CPA, ROAS, CTR, etc.) and make real-time optimizations to improve performance.
- A/B Testing: Run and analyze A/B tests for creatives, copy, audiences, and landing pages to enhance campaign effectiveness.
- Reporting: Create performance reports and insights dashboards for internal and client-facing presentations.
- Collaboration: Coordinate with creative teams to guide ad creatives and landing page strategy based on performance data.
- Client Communication: Be the point of contact for clients on all things related to paid media performance, sharing insights, recommendations, and results.
- Budget Management: Efficiently manage ad spend across multiple accounts and ensure maximum ROI.
Requirements:
- 2+ years of hands-on experience in performance marketing, ideally for D2C brands or in a fast-paced agency setting.
- Proven success running paid campaigns across Meta, Google and other major ad platforms.
- Strong understanding of media buying, customer acquisition funnels, and D2C growth strategies.
- Excellent analytical skills; ability to extract insights from data and act on them quickly.
- Familiarity with tools like Google Analytics, Shopify and third-party analytics platforms.
- Strong communication skills both written and verbal and client-facing experience.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: Freelancer SuruchiLocation(s): Mumbai+ View Contact
Keyskills: Google Ads Campaign Management Paid Media Growth Marketing Meta Ads Performance Marketing
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