Gn - Song - Mt - Marketing Automation B2c
- Accenture
- 5 to 9 Yrs
- karnataka
- 2 months ago
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Job Description
- Job Title - GN - SONG - MT - Marketing Automation B2C (Braze) - Consultant Management Level: 9-Team Lead/Consultant Location: Bengaluru, BDC7A Must-have skills: Sprinklr Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Key Responsibilities: Design innovative campaign strategies and marketing plans across channels using Braze. Gather business requirements and design processes and solutions for Braze implementation. Set up marketing journeys, programs, and campaigns within the Braze platform. Conduct assessments for Braze capability evaluations, define target operating models, and develop marketing use cases and business cases. Collaborate with clients to ensure seamless Braze implementation and adoption of new tools and processes. Lead assessments of marketing processes and technologies, defining KPIs, solutions, and vendor evaluations for Braze and related Martech tools. Contribute to thought leadership and business development in the campaign management and digital advertising space. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Extensive experience in gathering requirements, preparing functional blueprints, and coordinating multi-team deployments for Braze marketing solutions. Proven ability to design customer experience journeys and next-best-action strategies using Braze. Expertise in customer acquisition, journey lifecycle and engagement strategies. Strong analytical skills for monitoring trends, analyzing data, and optimizing campaigns. Experience in identifying process improvement opportunities and building business cases for campaign strategies and technology solutions. Familiarity with developing/supporting Martech/Adtech platform technologies with Braze or Adobe. Preferred Skills: Configure, test, and deploy marketing workflows in Braze and related platforms. Follow proven methodologies and best practices to enable clients to meet business objectives using Braze. Provide post-go-live consulting, ensuring smooth adoption and optimization of Braze implementations. Share best practices on solution delivery and positioning for maximizing campaign outcomes. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture,
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Gn - Song - Mt - Marketing Automation B2cContact Details:
Company: AccentureLocation(s): Karnataka+ View Contact
Keyskills: Design Thinking Business Process Optimization Stakeholder Management Sprinklr
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