Social Media Manager
- Narayana Health (NH)
- 7 - 12 years
- Bengaluru
- 2 months ago
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Job Description
Key Responsibility
Strategy Development:
Develop and implement a comprehensive social media strategy aligned with overall business and marketing goals.
Identify and evaluate new social media trends, tools, and applications to ensure the company's social media presence is cutting-edge.
Content Creation and Management:
Oversee the creation of high-quality, engaging, and brand-aligned content for all social media channels.
Coordinate with the content, design, and video production agencies to produce compelling visuals and multimedia content.
Schedule and publish social media posts, ensuring consistency in voice and messaging.
Partner Management:
Manage partners/agencies for day-to-day work, strategy discussions, performance of campaigns.
Performance Analysis:
Monitor, analyse, and report on social media performance metrics using tools and native platform insights.
Adjust strategies based on data to optimize engagement, reach, and conversion rates.
Provide regular performance updates to senior management.
Budgeting:
Plan and prepare the budget for Social Media, including Asset development & Promotional plans.
Finance & Purchase:
Work closely with the finance and purchasing team at corporate for submission of monthly invoices and invoice clearance.
Team Leadership & People Responsibility:
Lead and mentor a team of social media specialists, providing guidance, training, and performance feedback.
Coordinate with cross-functional teams to ensure social media activities are integrated with broader marketing campaigns.
Brand Advocacy:
Ensure all social media activities align with the company's brand values and voice.
Manage any social media crises or negative feedback with professionalism and strategic communication.
Educational qualifications
Graduation/ Post Graduation in Marketing & Communication
Relevant experience
8-10 years of experience
1. Excellent written communications skills
2. Experience in campaign designing, planning & execution, budgeting and analysis.
Worked closely with advertising/design agencies
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Narayana Health (NH)Location(s): Bengaluru
Keyskills: Social Media Campaigns Social Media Strategies Social Media Content Social Media Management
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