Country Brand Manager - Rare Disease @ Pfizer

Strategic Responsibilities

• Life Cycle Management: Lead the life cycle of existing brands and newly launched products, crafting and executing growth plans that propel our business forward.
• Strategy Development: Develop a visionary strategy roadmap for our rare disease portfolio, increasing our business impact and solidifying our position as industry leaders.
• Brand Plan Execution: Drive brand plans and spearhead multi-channel marketing initiatives, leveraging customer insights to create compelling campaigns.
• Analytics Utilization: Harness the power of analytics to assess business trends, deploy growth strategies, and mitigate risks.
• Financial Accountability: Oversee the financial aspects of our brands, including revenue, promotional budgets, and profitability.
• Stakeholder Identification: Identify and engage key stakeholders to expand our business opportunities and develop strategic partnerships.

New Product Launch Responsibilities

• Business Opportunity Identification: Discover new business opportunities and develop proposals that capitalize on current market trends and therapy area landscapes.
• Strategy and Execution: Prepare and execute strategies that address unmet needs in the therapy area, ensuring successful product launches.
• Stakeholder Collaboration: Collaborate with internal and external stakeholders to develop and implement new product launch strategies.
• Capability Building: Identify and address the needs of stakeholders, developing strategies with measurable outcomes to enhance their capabilities.

Operational Responsibilities

• Implementation Plan: Define and implement brand strategies, monitor SLAs with stakeholders to ensure seamless execution.
• Marketing Campaigns: Design creative marketing campaigns, cascade them to target customers, and train the sales force to maximize impact.
• External Liaison: Partner with external agencies to deliver brand initiatives that resonate with our audience.
• Performance Monitoring: Utilize tools to monitor business performance and the external environment, taking corrective actions as needed.
• Budget Utilization: Strategically plan and allocate marketing budgets to maximize return on investment.
• Sales Team Support: Provide timely insights to the sales team, ensuring brand health and achieving market share, sales, and profit objectives.
• Scientific Relationships: Foster and maintain scientific relationships with KOLs, medical societies, government institutes, and centers of excellence.
• Field Visits: Conduct regular field visits to gather customer insights and ensure the effective implementation of marketing plans.

Compliance Responsibilities

• Process Compliance: Ensure adherence to Pfizer policies and industry guidelines in the execution of brand strategies.
• Content Validation: Collaborate with the Medical and Marketing teams to validate content.
• Risk Assessment: Perform periodic risk assessments and define mitigation plans for programs and campaigns.
• Regulatory Adherence: Comply with regulatory guidelines while designing brand campaigns.

Basic Qualifications

• MBA in Marketing
• Over 5 years of experience in Brand/Product management, preferably in Rare Diseases, Endocrinology, or other specialized innovative therapy areas.
• Strong understanding of the Indian healthcare market and pharmaceutical industry.
• Experience working with government stakeholders and key business decision-makers.
• Proven track record in endocrine, hematology, hemophilia, and bleeding disorders.
• Ability to work in a matrix organization and develop structured project plans.
• Commitment to the highest ethical standards.
• Expertise in multi-channel marketing and stakeholder engagement.