Advertising Specialist
- Cognizant
- 1 - 6 years
- Hyderabad
- 2 months ago
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Job Description
Job Title: Ad Operations Analyst (Meta)
Location: Hyderabad, India
Designation: SPE
Job Type: Fulltime
Night Shift: US Hours (PST)
Role details: The role entails end to end campaign management which includes campaign setup, monitoring and quality control. The ad operations analyst would be an expert in the platform who would build large and complex campaigns with several ad sets and ads across placements, utilizing all targeting and advertising features provided by the platform. Deep expertise in Meta platform with certification and advanced knowledge in lead generation or acquisition campaigns is preferred.
Key Responsibilities:
- Campaign Management: Creation, activation, and monitoring of paid campaigns on Meta and other platforms.
- Ad Trafficking: Efficiently manage the trafficking of ads to ensure timely delivery and placement.
- Ad Review and Quality Control (QC): Conduct thorough reviews to ensure accuracy and adherence to guidelines.
- Targeting and Segmentation: Implement effective targeting and segmentation strategies to reach the desired audience.
- Tagging and Tracking: Set up and manage tracking tags to monitor campaign performance.
- Reporting and Optimization: Ability to report campaign related issues, opportunities and data-driven recommendations to optimize and improve performance.
Required Skills and Qualifications:
- Proven experience in managing paid campaigns on Meta
- Deep understanding of the Meta platforms and various types of campaigns, placements, targeting and retargeting options available.
- 1-3 years of work experience in a similar role.
- Minimum Bachelors degree, preferably in marketing or business.
- Meta Certified Digital Marketing Associate certificate desirable.
- Strong attention to detail to ensure campaign accuracy and effectiveness.
- Ability to analyze performance data and make informed adjustments.
- Familiarity with Google Search or other social media advertising is a plus.
- Excellent organizational and time-management skills.
- Exposure to similar work environments and tasks, demonstrating a solid understanding of campaign management and optimization.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising ManagementEmployement Type: Full timeContact Details:
Company: CognizantLocation(s): Hyderabad
Keyskills: Meta Ads Ad Trafficking Advertising Operations Ad Operations Campaign Management
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