Digital Marketing & Email Campaign Specialist
- Preludesys
- 3 - 5 years
- Chennai
- 2 months ago
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Job Description
Job Title: Digital Marketing & Email Campaign Specialist
Experience Required: 35 years
Employment Type: Full-time
Job Summary:
We are looking for a results-driven Digital Marketing and Email Campaign Specialist to plan, develop, and execute digital marketing strategies with a focus on email campaigns. The ideal candidate will have hands-on experience in B2B marketing, campaign automation, customer segmentation, and performance analytics to improve engagement and conversion rates.
Key Responsibilities:
- Develop, execute, and optimize email marketing campaigns to generate leads, drive customer engagement, and support sales efforts.
- Plan end-to-end digital marketing strategies, including SEO, SEM, display ads, and social media (optional, if role is broader).
- Create targeted email lists through segmentation based on customer behavior, lifecycle stage, and purchase history.
- Set up automated workflows and re-engagement campaigns for inactive users or leads.
- Collaborate with the content and design teams to ensure campaign messaging is aligned with brand tone and goals.
- Analyze campaign metrics (open rates, click-through rates, conversions, bounce rates, etc.) and suggest data-driven improvements.
- Maintain and update CRM systems (e.g., HubSpot, Salesforce, Zoho) to manage campaign contacts and track lead stages.
- Ensure compliance with email marketing laws (e.g., CAN-SPAM, GDPR).
- Work closely with sales and product teams to align marketing efforts with business goals.
Key Requirements:
- Bachelors degree in Marketing, Communications, or a related field.
- 35 years of experience in digital marketing and email campaign management, preferably in a B2B environment.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, ActiveCampaign).
- Working knowledge of CRM tools and campaign analytics.
- Strong understanding of customer segmentation and marketing automation.
- Excellent communication and analytical skills.
- Ability to manage multiple campaigns and meet tight deadlines.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: PreludesysLocation(s): Chennai
Keyskills: Lead Generation Digital Marketing Email Campaign
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Preludesys
PreludeSys is a growing company and is driven by values of ¢Leadership, Passion, Accountability, Collaboration, Quality¢¢ and our culture is reflected by these values.Incorporated in year 1998, is a leading technology services provider delivering IT & IT-enabled business solutions to co...
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