Digital and Social Media Influencer Marketing Executive
- Rodec Pharma
- 3 - 8 years
- Ghaziabad
- 3 months ago
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Job Description
Key Responsibilities:
1. Digital Marketing:
- Develop and execute digital marketing campaigns (social media, email, content marketing).
- Manage social media presence across platforms (content creation, engagement, analytics).
- Collaborate with internal teams (creative, content, sales).
2. Brand Management:
- Ensure brand consistency across social media and influencer marketing campaigns.
3. Social Media Strategy & Management:
- Develop and execute a data-driven social media strategy aligned with business goals.
- Manage and maintain brand presence across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
- Conduct competitor analysis and stay updated with social media trends to drive engagement and growth.
- Monitor, respond, and engage with followers, comments, messages, and reviews in a timely and professional manner.
4. Content Creation & Campaign Execution:
- Plan, create, and schedule engaging content (text, images, videos, reels, stories, and live sessions).
- Develop content calendars ensuring consistency and alignment with brand messaging.
- Optimize content for each platform to maximize reach and engagement.
4. Influencer Marketing & Community Building:
- Identify, collaborate, and manage relationships with influencers, bloggers, and brand ambassadors in the veterinary and pet care industry.
- Develop and execute influencer marketing campaigns to expand brand reach and credibility.
- Build an online community and engage with relevant groups, forums, and pet owners.
5. E-Commerce & Digital Growth:
- Support social media-driven e-commerce initiatives, including product promotions, campaigns, and online sales strategies.
- Coordinate with the marketing and sales teams to drive traffic to online marketplaces and brand websites.
- Utilize social media ads and paid promotions to boost sales and conversions.
6. Analytics & Performance Reporting:
- Track and analyze key social media metrics (engagement, reach, conversion rates, and ROI).
- Generate regular reports and insights for continuous improvement.
- Stay updated on new trends, algorithm changes, and best practices to optimize performance.
7. Website and Tab Data Management:
- Maintain and update website content, ensuring accuracy and relevance.
- Manage tab data, including organization and optimization.
- Collaborate with web development team to ensure seamless user experience.
Requirements:
1. Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Certifications in social media marketing or digital advertising are a plus.
2. Experience:
- 3+ years of hands-on experience in social media management, influencer marketing, and/or e-commerce.
- Proven track record in growing brand presence and executing successful influencer collaborations.
3. Skills:
- Strong creative and analytical skills with a keen eye for detail.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools, scheduling platforms, and analytics tools (e.g., Meta Business Suite, Google Analytics, etc.).
- Ability to multitask, meet deadlines, and work in a fast-paced environment.
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Rodec PharmaLocation(s): Ghaziabad
Keyskills: Digital Marketing Social Media Marketing Influencer Marketing Content Marketing SEO Digital Branding
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