Program Lead - 2-Wheeler Loan
- Idfc First Bank
- 5 - 10 years
- Mumbai
- 2 months ago
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Job Description
Job Title: Program Lead 2 -Wheeler Loan
Function/Department: 2 - Wheeler Loan
Location: Head Office, Mumbai
Position Overview
The Program Lead 2 - Wheeler Loan will drive the strategic vision, development, and execution of programs aimed at enhancing the companys market share and maintaining its leadership in the Two-Wheeler Loan segment. This role will lead a team of Program Managers overseeing various two-wheeler OEM brands and will act as the central orchestrator for all brand-level initiatives, stakeholder engagements, marketing campaigns, and market intelligence efforts. This role entails extensive travel every month (15-20 days of travel) to engage with regional business and OEM teams to best drive market share gain and overall business.
Key Responsibilities
- Lead, manage, and optimize programs for all two-wheeler brands across the country through a team of Program Managers.
- Design and drive initiatives that increase market share, build competitive advantage, and sustain the organizations leadership in the 2W finance segment.
- Create tailored offerings based on market insights and in alignment with business teams to maximize share of the overall finance pie.
- Build and maintain strong relationships with OEMs, ensuring continuous engagement to promote the banks offerings and co-create opportunities for business growth.
- Act as a single point of contact for strategic alliances and partnerships, ensuring high visibility and support from all OEM stakeholders.
- Monitor competitive offerings closely and generate actionable insights to inform product development and promotional strategies.
- Use data-driven research to guide innovation in offerings and respond rapidly to shifts in market dynamics.
- Own end-to-end planning and execution of all marketing and promotional activities for the two-wheeler loan portfolio.
- Design and implement pan-India campaigns for different brands, ensuring alignment with business goals and regional market needs.
- Attend all regional OEM meets and proactively support zonal and regional teams in planning and executing initiatives to boost local market share.
- Lead, mentor, and empower a team of Program Managers, ensuring effective execution and ownership of brand-level strategies.
- Foster cross-functional collaboration between business teams, marketing, product, and sales to deliver cohesive and high-impact programs.
Job Classification
Industry: BankingFunctional Area / Department: OtherRole Category: OtherRole: OtherEmployement Type: Full timeContact Details:
Company: Idfc First BankLocation(s): Mumbai
Keyskills: Stakeholder Engagement Portfolio Management Partner Engagement Marketing Intelligence strategic program
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Idfc First Bank
About Capital First Limited: CFL is listed on BSE and NSE (Stock Code: CFL). The company provides Mortgage loans to SMEs against pledge of property, Gold Loans to retail customers, Consumer Durable Loans, Two wheeler loans, and senior secured Wholesale loans. During the last year the company expande...
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