Sr Sales Officer - Mumbai
- Pepsico
- 1 - 6 years
- Mumbai
- 2 months ago
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Job Description
Main Purpose
- To strive to enhance market share of FLI range, penetration and visibility in a given territory and resolve matters with the Distributors, RSA and Accounts
Accountabilities 1. Distributor Management:
- Sourcing and Appointment of Distributors as and when required
- Motivating and Coaching the Distributor Team and handholding where required
- Handling distributor issues with regard to claims and ROI
- Taking care of route operations, market scheming and breakages at the Godown
- Manage stock levels to ensure continuous availability and regular rotation
2. Driving Volume and Growth in the given Territory:
- Managing Primary and Secondary sales
- Operation of trade schemes within the allotted budget
- Ensure appropriate distribution across the territory as per norms
- Identify and target new accounts
- Effectively communicating the strategies through gate meetings
- Proposing for discount to the Accounts as necessary.
- Driving of Marketing and Growth initiatives
- Ensure hygiene conditions met by all distributors/stockiest
- Correctness of claims by stockiest, Damaged stock, Overcharging by stockiest, Godown condition
3. Merchandising and Promotion
- Manage stock levels to ensure continuous availability and regular rotation
- Fill and rotate all racks, displays
- Respond to dynamic changes to changing demand off take thru changes in servicing
norms, SKUs, signage etc., on a day to day week to week basis
- Ensure execution quality (Sales Building Blocks)and imperatives in Territory viz.,
Coverage, Availability, Visibility, Purity of racks, Stocking Norms, Opportunity conversion
4. Channel Management
- Awareness of various channels like grocery, eateries etc
- Awareness of upcoming channel opportunities and how to tap them effectively
- On boarding of particular channels to our existing channel-specific schemes
- Channel market intelligence from the market gathered through team/ other sources into the
Regional management
5. Managing/ developing his team
- Coaching of RAs
- Being a communication channel between the company and the Distributor Salesmen i.e., RSA.
Allotting clear responsibilities to team members- assigning targets etc.
- Train RSA to identify opportunities at retail outlets and to maximize opportunity conversion
- Retention of RSAs
Job Classification
Industry: FMCGFunctional Area / Department: Sales & Business DevelopmentRole Category: Retail & B2C SalesRole: Retail SalesEmployement Type: Full timeContact Details:
Company: PepsicoLocation(s): Mumbai
Keyskills: FMCG Sales General Trade Fmcg General Trade Sales Sales Secondary Sales Primary Sales Distributor Handling
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