Sr. Performance Marketing Specialist
- Paramantra
- 4 - 9 years
- Bengaluru
- 1 month ago
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Job Description
Join our high-performing marketing team, a strategic growth engine driving inbound demand. We are looking for a data-driven Performance Marketing Specialist who thrives in campaign optimization, lead generation, and digital advertising. If you're passionate about scaling campaigns, maximizing ROI, and collaborating with cross-functional teams, this role is for you!
- Campaign Management - Develop, execute, and manage performance-driven campaigns across Google Ads, LinkedIn Ads, Meta Ads, and AdRoll, for specific audience segments.
- Performance Optimization - Continuously monitor and analyze campaign performance, making real-time optimizations and scaling ads to improve CPL, lead quality, and CAC.
- Data Analysis & Reporting - Ensure data accuracy and consistency across all campaign touchpoints. Analyze performance data, generate insights, and provide recommendations for continuous improvement.
- Budget Management - Strategically allocate and manage ad spend to maximize efficiency and ROI while staying within budget.
- A/B Testing & Experimentation - Design and execute A/B tests for ad creatives, landing pages, and targeting strategies to improve campaign effectiveness.
- Direct Call & WhatsApp Campaigns - Run and optimize direct call and WhatsApp ad campaigns to drive high-intent leads and customer interactions.
- Market Research & Trend Analysis - Stay updated with industry trends, competitor strategies, and emerging digital marketing technologies to ensure cutting-edge campaign execution.
- Collaboration & Cross-Functional Alignment - Work closely with the content team, creative team, sales, and other stakeholders to align on campaign goals, messaging, and deliverables.
- Brand Awareness & Growth Initiatives - Execute and optimize brand awareness campaigns to increase visibility, engagement, and brand recall across digital platforms.
- Creative & Ad Format Expertise - Experience in ad creative development, messaging optimization, and asset testing. Expertise in multiple ad formats, including video, carousel, lead ads, and dynamic retargeting.
- Programmatic Advertising - Experience with programmatic ad platforms beyond AdRoll is desirable.
Requirements
- Experience: 4+ years in B2B performance marketing, specifically in Google Ads, LinkedIn Ads, and Meta Ads, with a focus on brand awareness and lead generation.
- Technical Skills:
- Strong proficiency in Google Ads, Meta Ads Manager, Google Analytics, and marketing automation tools.
- Hands-on experience with direct call and WhatsApp campaigns.
- Expertise in A/B testing, conversion rate optimization (CRO), and audience segmentation.
- Analytical Skills: Ability to interpret campaign data, optimize performance metrics, and generate actionable insights.
- Strategic Mindset: Strong understanding of customer journey mapping, funnel optimization, and data-driven decision-making.
- Collaboration: Ability to work cross-functionally with creative, sales, and tech teams to execute performance-driven marketing strategies.
Preferred Qualifications
- Certifications: Google Ads & Meta Blueprint certifications (preferred but not mandatory).
- Experience in B2B lead generation and demand generation campaigns.
- Familiarity with CRM & third-party ad tracking and attribution models.
How to Apply: If you are a driven professional with a passion for technology and a desire to impact, we would love to hear from you.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: ParamantraLocation(s): Bengaluru
Keyskills: Linkedin Ads Google Ads Conversion Optimization Meta Ads Performance Marketing CRO PPC Performance Optimization Segmentation Pay Per Click Audience Targeting AdRoll Facebook Ads Programmatic Advertising Campaign Management Ab Testing
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