Digital Content Writer UK
- MNC
- 5 - 10 years
- Bengaluru
- 2 months ago
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Job Description
Need minimum 5 yrs of creative writing skills,(min 2 Years should be website content writing), some exposure towards proofreading & editing ,Pref industries- Insurance & BFSI, Handled B2B international client ,involved in long form content& short form writing majorly website writing, Tools such as *Google Analytics -Universal version (GA4 is an addon), Semrush
About You
- You are a writer that creates content with SEO top of mind for multiple brands.
- You write for digital audiences and multiple customers (individuals, small business to global
enterprise) and you incorporate empathy in your writing.
- You research the subject from participating in internal interviews to competitive research to
understand the topic and gather the information needed to develop the content on the given
subject and ask questions when the subject matter is unclear.
- You feel comfortable using analytics to make data-informed decisions about content and page
flow.
- You want to be part of a growing team that enjoys having no two days alike, working alongside a
talented digital marketing team while having the flexibility to maintain work/life balance.
- You are a skilled communicator who can interview and manage expectations of global
stakeholders (Marketing and Sales).
- You bring B2B and B2B2C writing expertise and have a variety of content projects under your
belt (insurance and consulting for a primarily B2B audience a plus).
- You adapt the tone and voice to brand guidelines.
- You are flexible and organized; you must be able to keep multiple projects moving forward at
the same time and able to write for a US and UK audience.
- You are collaborative with the team and inquisitive to ask questions.
- You are excited to learn new tools and systems and can quickly adapt to using them in.
Responsibilities
- Write and edit compelling content for digital properties, including new global and existing
websites, using SEO best practices to engage audiences and drive leads.
- Initiate and plan content from conducting research, gathering information and developing
content briefs with stakeholders to interviewing stakeholders and reviewing drafts with
stakeholders to approve optimized content including prototypes of content in Figma.
- Work on day-to-day requests from stakeholders, such as editing and optimizing new web
content requests within Workfront.
- Ensure your content uses the proper tone of voice and styles for each brand.
- Understand the design and functionality behind the content with a focus on how to serve the
audience and drive leads to deliver the right information at the right time.
- Assist with content audits on all Gallagher domains to measure content effectiveness,
recommend changes, draft enhancements and discuss content opportunities with stakeholders.
- Use Google Analytics, search, business data, interviews and UX research data to improve and
scale content across digital properties.
- Work with the project team to manage content workflow and proofing/editing of content both
before and once it is on a webpage.
- Work closely with the global web team, design, SEO, UX Research and Marketing leads across
divisions and regions.
- Continually improve content processes and tools
- Stay informed on competitors and their differentiators globally.
Position Requirements
- Bachelor's Degree and/or minimum of 5 years of experience working with digital marketing
teams and stakeholders.
- Must be fluent in English (US and UK) with exception written and oral skills and be able to meet
with all levels of Sales and Marketing.
- Prior experience as content developer within B2B/insurance and risk management a plus
- Digital first expertise developing content for global websites, from creating new content and
writing for SEO to indicating topography styles and proofreading the site in preview
environment for engagement and leads.
- Skilled at collaborating with digital teams and marketing and sales stakeholders.
- Tools and platforms our content team uses: Google Analytics, Figma, Smartsheets, Trello,
Workfront with knowledge of: Marketing Cloud, Usertesting.com, Hotjar, and Qualtrics.
- Ability to manage a multitude of projects at different phases with different global regions and
follow-up with stakeholders to keep project moving forward.
- Flexibility to meet with global stakeholders.
- Demonstrated experience in developing content leveraging data and business goals to drive
engagement and conversion across many industries.
- Demonstrated experience working on multiple projects of all sizes at the same time.
Thank & regards,
Deepikaa Panchariya
Spes Manning Solutions LLP
https://www.linkedin.com/in/deepika-panchariya-b594101aa/
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Content, Editorial & JournalismRole Category: Content Management (Print / Online / Electronic)Role: Content Creation / WriterEmployement Type: Full timeContact Details:
Company: MNCLocation(s): Bengaluru
Keyskills: Creative Writing Semrush website content writing Digital Content Google Analytic short form content Long Form Content proofreading & editing GA4
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