Marketing and Product Manager
- Broking company
- 6 - 11 years
- Bengaluru
- 2 months ago
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Job Description
Job Description
We are searching for a dynamic, growth-focused Lead Product Manager to drive product-led growth initiatives. In this role, you will lead cross-functional efforts aimed at achieving key customer growth metrics, feature adoption, and user engagement goals. You will work closely with the marketing team, product team, and other stakeholders to conceptualize, launch, and optimize innovative growth strategies and campaigns that directly impact our business trajectory. You must bring a strong B2C growth mindset and have first hand experience scaling products from 10 to 100.
Key Responsibilities:
- Owning and driving the growth product roadmap focused on user acquisition, activation, retention, and engagement.
- Collaborating closely with the marketing team to develop product-driven growth strategies and scalable marketing initiatives.
- Driving awareness and adoption of existing and new product features through innovative campaigns, in-app experiences, and communication strategies.
- Identifying opportunities and experimenting with growth hacks that can significantly move the needle in customer acquisition and engagement.
- Partnering with engineering, design, data, and product peers to build and optimize growth loops.
- Monitoring, analyzing, and reporting on growth KPIs using tools like Google Analytics, Clevertap, etc., and making data-driven decisions to iterate quickly.
- Acting as a catalyst and change agent within the organizationbringing energy, experimentation, and sharp execution to fuel product-led growth.
- Evangelizing a product-led growth culture across the company.
- Owning the entire end to end onboarding journey for new customers, ensuring a smooth experience for the users.
- Drive customer activation post onboarding by building in product experiences, nudges, and experiences that guide the user to get activated.
- Build and optimise product experiences that increase the lead inflow and improve the conversions of leads to activated customers.
Key Requirements:
- 8+ years of product management experience with a strong focus on B2C growth.
- Proven experience in driving product-led growth at a startup or scale-up, especially in a 10100 growth phase.
- Deep understanding of growth frameworks, AARRR metrics (Acquisition, Activation, Retention, Referral, Revenue), and customer journey mapping.
- Prior experience working closely with marketing teams to execute cross-functional growth initiatives.
- Strong analytical mindset and proficiency with analytics tools such as Google Analytics, Clevertap, Appsflyer, Amplitude, or Mixpanel.
- Excellent communication and stakeholder management skills.
- Experience working in fast-paced environments, with a high degree of ownership and accountability.
Bonus Points
- Experience in a fintech, trading, or investing-focused B2C product.
- Hands-on trading or investing experience in Indian capital markets.
- Demonstrated success in launching viral loops or network-driven features.
Why Join Us
- Join a mission-driven company reshaping how India invests and trades in a smarter manner.
- Be part of a high-impact product team where your contributions tangibly influence business growth.
- Work in a fast-paced, experimentation-driven environment with autonomy and ownership.
- Enjoy endless opportunities to innovate, test ideas, and scale your impact.
Job Classification
Industry: Financial Services (Broking)Functional Area / Department: Product ManagementRole Category: Product Management - OtherRole: Product Manager - OtherEmployement Type: Full timeContact Details:
Company: broking companyLocation(s): Bengaluru
Keyskills: Product Development growth Capital Market Product Strategy Clevertap Google Analytics B2C Marketing
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