General Manager-Marketing Domestic-Sales,
- Bajaj Finance
- 15 to 19 Yrs
- All India
- 2 months ago
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Job Description
- Purpose Of The Role The role would be accountable for enhancing customer acquisition and brand communication across our digital touch points. Providing a high level of customer experience on our websites, online and social assets, to enhance visitors and leads to convert to customers. This will need development of a seamless phygital crossover, mapping customer journeys and building points of delight across the brand discovery journey. Managing Brand reputation online and engagement with digital influencers to calibrate communication and messaging. Manage digital channels (environment & infrastructure) we develop and set upincluding website, landing pages, social media accounts, email, newsletters, etc. Track effectiveness in reliably bringing in new business. An ideal candidate has an analytical mindset, in-depth knowledge of digital business development, an expert communicator, working with a team of professionals in a fast-paced environment. Job Responsibilities Digital Asset Management: Develop, manage, transition and be the owner of Website, Apps and other digital assets. Conceptualize and Optimise the Customer experience and journey across all digital assets Ensure readiness of digital assets for new launches and large campaigns, with relevant customer journeys factored in Ensure the functionalities and experience of digital assets remain best in industry with periodic upgrades technical as well as UI /UX, design led. Digital Customer Acquisition Put in place the latest Digital customer acquisition tools and process Upgrade agencies to work with the best available and upcoming technology and knowledge base Conceptualise and implement engaging customer journey to enhance purchase intent Put in place a seamless phygital journey, delivering a uniformly premium experience Make our digital assets an increasingly effective source of leads, customers and customer data for analytics Put in place revenue targets for each vertical. Work with each business to implement enablers to achieve revenue / volume targets PV and EV New car, used car, accessories and merchandise, Insurance, finance, software upgrade and other VAS monetisation. Implement a hybrid D2C selling model, which enables the entire car purchasing process online. Customer Engagement And Relationship Management Harness our digital assets to put in place a comprehensive customer and community engagement program. Maximise meaningful engagement with our current customers and maximise the opportunity for lifetime customer value. Loyalty, Upgrade, Referral, Discussion forums, milestone celebrations etc to be calibrated under data-based marketing programmes to enable engagement as well as revenue opportunities Integration with Tata Neu to build in loyalty points, user journeys with ease of earn and burn, build in ability to facilitate easy collaborations with Tata Group companies Community programs - SOUL and EVOLVE to be transitioned to be hosted on digital platforms and run a calendar-based activation plan in alignment with Marketing teams. Digital Media Expertise Experience in managing and optimizing digital media campaigns across various platforms (e.g., social media, display advertising, search engines etc). Ability to plan, negotiate, and purchase media space effectively to maximize ROI. Strong analytical skills to monitor, measure, and optimize campaign performance using tools like Google Analytics, SEMrush or similar. Stakeholder Profiles & Nature Of Interactions Internal Sales and Marketing Leadership Team Resource deployment discussion Digital Enablement of frontline targets VOC Update on upcoming Digital Projects in Pipeline and changes in existing products BU Purchase SPOC and Central Purchase Head (as needed) Annual purchase contracts Marketing budgets Any emergency purchase requirements which need to be fulfilled Contracts and budget discussions for digital marketing initiatives IT Teams Coordinating For Product Development Managing escalations / resolve conflicts for all backend coordination required BU HR Head Manpower deployment for the Digital Initiatives HR services required by the Function CS & BT Team Inputs from market and competition for helping decide the product portfolio Head IT Managing escalations/ resolve conflicts for any IT coordination and also for cost engineering initiatives. External Agencies: Collaborate with external agencies for digital acquisition tools and technology upgrades. Digital Influencers: Manage and engage influencers for brand reputation and communication calibration. Desired Candidate Profile Qualification: Graduate in Science, Commerce or Engineering. A degree in Digital Data or IT will be an advantage. Desired Work Experience: 15+ years of credible expertise in digital asset management, digital customer acquisition and customer engagement. Experience in managing Customer Data Platforms (CDP). Knowledge of digital marketing and eCommerce platforms. Necessary Knowledge: Digital-First thinking and cross-functional management. People and Program management. Desired Industry and Sectors: Digital marketing, eCommerce or any consumer-focused digital sector. Skills & Competencies Brand Building Business Acumen Digital Orientation Marketing Communication Product Management Cross Functional management People Management Program management Digital first thinking Customer first approach,
Employement Category:
Employement Type: Full timeIndustry: Internet / E-CommerceRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: General Manager-Marketing Domestic-Sales,Contact Details:
Company: Tata MotorsLocation(s): All India+ View Contact
Keyskills: Brand Building Business Acumen Marketing Communication Product Management People Management Program management
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