Marketing Executive
- Western International
- 3 - 5 years
- United Arab Emirates
- 1 month ago
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Job Description
- Flyer Distribution:
- Plan and execute flyer distribution campaigns in store catchments.
- Identify target zones and optimize reach based on audience segmentationCatchments.
- Competition Mapping:
- Regularly monitor and report competitor activities, promotions, pricing, and customer engagement tactics.
- Store Hygiene in terms of Marketing:
- Ensure proper placement and maintenance of all in-store marketing materials (posters, banners, tent cards, etc.).
- Maintain visual and brand consistency across all customer touchpoints.
- Society Activation:
- Plan and conduct residential outreach campaigns and society activations to generate NOBs and brand Awareness.
- Alliances and Partnerships:
- Develop local alliances with nearby businesses, schools, gyms, etc., for cross-promotions and joint marketing initiatives.
- Focus on NOB (Number of Bills) & Sales:
- Regularly analyze store-level sales data and NOB to understand marketing impact.
- Suggest localized tactics to improve conversion rates and repeat footfall.
- Bridge Between HO Marketing and Store Team:
- Act as the liaison between the Head Office and store teams for smooth implementation of campaigns.
- Gather feedback from ground staff and share valuable insights with HO Marketing.
- Execution of BTL Activities:
- Ensure cost-effective planning and timely execution.
- Marketing VM (Visual Merchandising) Execution:
- Implement marketing VM elements according to brand guidelines.
- Work with the store team to maintain VM standards and suggest improvements.
- Event Management:
- Plan and manage store-level events such as launches, festive activations, and local celebrations.
- Handle end-to-end logistics, vendor coordination, and on-ground execution.
- Experience: 6 months to 1 year
Qualifications: Bachelors Degree
Skills Required: Proficiency in Adobe Photoshop, MS Excel, and PowerPoint
EMAIL : ca********e@ma********e.com
CONTACT NO : +971564011750
Job Classification
Industry: RetailFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: Western InternationalLocation(s): United Arab Emirates
Keyskills: Flyer Distribution Store Hygiene in terms of Marketing Alliances and Partnerships Society Activation Focus on NOB Number of Bills & Sales Execution of BTL Activities Competition Mapping Bridge Between HO Marketing and Store Team Marketing VM Execution
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