Digital Marketing Executive
- Cloud Zenix
- 3 - 5 years
- Bengaluru
- 1 month ago
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Job Description
Key Responsibilities:
Plan and execute digital marketing campaigns (SEO, PPC, social media, email).
Website Building and Maintenance
Optimize website performance and conversion rates.
Analyze data to improve campaign ROI.
Creative mindset with strong communication and writing skills.
Core Technical Skills:
1. SEO (Search Engine Optimization) Understanding how to optimize content for search engines.
2. SEM (Search Engine Marketing) Paid advertising strategies on platforms like Google Ads.
3. Content Marketing Creating and promoting valuable content to attract a target audience.
4. Social Media Marketing Managing and growing presence on platforms like Instagram, LinkedIn, Facebook, X, and TikTok.
5. Email Marketing Crafting engaging campaigns, automation, and analytics.
6. Pay-Per-Click (PPC) Advertising Managing ad spend and ROI for platforms like Google Ads and Meta Ads.
7. Web Analytics Tools like Google Analytics, understanding user behavior and performance metrics.
8. Affiliate Marketing Managing partners and commission-based promotions.
Creative & Communication Skills:
1. Copywriting Writing persuasive content for ads, emails, websites, etc.
2. Design Basics Understanding visuals, layout, and branding (tools: Canva, Photoshop, etc.).
3. Video Marketing Basic editing, scripting, and promotion (especially for reels/shorts).
4. Storytelling Crafting compelling brand and campaign narratives.
Analytical & Strategic Skills:
1. Data Interpretation Making decisions based on performance metrics.
2. A/B Testing Running experiments to improve performance.
3. Customer Journey Mapping Understanding and optimizing the customer experience.
4. ROI & KPI Tracking Measuring the success of campaigns and strategies.
Soft Skills:
1. Creativity Thinking outside the box to craft unique campaigns.
2. Adaptability Keeping up with digital trends and algorithms.
3. Communication Explaining strategies and results to clients or team members.
4. Time Management Handling multiple campaigns or channels at once.
Experience in some of the Popular Tools:
Google Analytics, Google Tag Manager, Meta Ads Manager,
SEMrush, Ahrefs, Moz, Canva, Adobe Creative Suite, Mailchimp, ConvertKit,
Klaviyo, WordPress, Shopify
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Cloud ZenixLocation(s): Bengaluru
Keyskills: Content Marketing Social Media Marketing SEO Affiliate Marketing SEM Email Marketing Web Analytics
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CloudZenix is an amalgamation of two words, cloud meaning cloud computation’ and zenix meaning ‘reliability.’ The company came into being in with the goal of bridging the gap in the market regarding digital transformation. CloudZenix, with its extensive expertise in IT Product ...
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