Programmatic - Manager
- Omnicom Media Group
- 8 - 10 years
- Hyderabad
- 1 month ago
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Job Description
Location: Chennai, Coimbatore, Bangalore, Hyderabad
Experience: 8-10 years
Skills: DV360, TTD and other DSP having end to end campaign knowledge.
About Annalect India
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
- Successfully managing the day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD.
- Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSPs (DV360, Xandr, Amazon, TTD, Active Agent, and upcoming DSPs)
- Curation of inventory sources in SSPs like PubMatic, Xandr Curate, Magnite & upcoming ones. He should also be an expert in Monitoring, optimization and troubleshooting of deals,Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks
- Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration) Able to ideate successful audience segmentation aimed at reaching a client goal.
- Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
- Able to make compelling arguments based on data and results for more client data access.
- Working with the agency team to develop best-in-class solutions based on available tech.
- Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed.
- A full-time graduate degree (Mandatory)
- 8 to 10 years of relevant experience in managing programmatic campaigns for large clients.
- Minimum 4 years of working experience on one of the major DSP (DV360/TTD/Amazon DSP) and 4+ years of team management experience
- Profound expertise in digital programmatic buying, including hands-on utilization of demand-side platforms for large-scale clients.
- Ability to articulate the value proposition of programmatic media buying and associated technologies.
- Experience collaborating with agencies to establish client performance objectives and success metrics.
- Capacity to innovate and devise new ideas and techniques, coupled with meticulous attention to detail and creative thinking.
- Strong interpersonal, presentation, and communication skills.
- Proficiency in data analytics and project management.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Omnicom Media GroupLocation(s): Hyderabad
Keyskills: digital dsp project management demand management data analytics programmatic buying team management ttd media buying presentation skills interpersonal skills advertising monitoring analytics marketing optimization troubleshooting media planning communication skills
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At Annalect, we work with clients to develop data driven marketing strategies, powered by a connected system of technology, tools, consultants and digital activation. Drawing from the vast resources of our parent company Omnicom and spanning the globe in a variety of industry verticals, we are the d...
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