Marketing Events Coordinator @ Critical Start

We are seeking a Marketing Events Coordinator to join our team at Critical Start Technologies Private Ltd., operating under the Critical Start umbrella for our India operations. The ideal candidate is highly organized, detail-oriented, and passionate about supporting marketing initiatives. You excel at project coordination, event logistics, and marketing operations, ensuring smooth execution of campaigns and events. If you thrive in a fast-paced environment and enjoy keeping everything on track, we encourage you to apply

Key Responsibilities:

• Assist in planning and executing marketing events, ensuring seamless logistics and communication.
• Set up and manage SFDC and Marketo campaigns to support event and campaign initiatives.
• Write and schedule recruitment and follow-up emails in Marketo to drive event attendance and engagement.
• Track event and campaign deliverables using Asana, ensuring deadlines are met.
• Research and coordinate venues, vendors, and conference sponsorships.
• Manage swag inventory and fulfillment through Northpoint (vendor).
• Process invoices, track event expenses, and maintain budget documentation.
• Scrub, format, and upload lead lists into SFDC for campaign tracking.
• Gather and report key success metrics (registrations, attendance, engagement, etc).
• Update weekly sales and marketing newsletters with relevant event and campaign updates.
• Support partner event planning and communication.
• Assist with internal campaign tracking and documentation.
• Maintain marketing calendars with current activities.

Performance Metrics:

• Project Timeliness: Ensure event and campaign tasks are completed on schedule.
• Event & Campaign Effectiveness: Track success metrics and contribute insights for optimization.
• Budget & Resource Management: Support expense tracking and resource allocation to maximize ROI.

Organizational Alignment:

• Reports to the Manager, Channel & Field Marketing.
• Collaborates closely with teams including Channel & Field Marketing, Corporate Events, Marketing Operations, and Sales.

Required Qualifications:

• 2+ years of experience in marketing, event coordination, or project management.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Experience with CRM systems, marketing automation software, and project management platforms, and a willingness to learn new tools.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (PowerPoint, Word, and Excel).
• Detail-oriented with a proactive problem-solving mindset.
• Excellent proficiency in English, both written and verbal.
• Bachelors degree in Marketing, Business, or a related field.

Desired Qualifications:

• Experience with SFDC, Marketo, and Asana.
• Familiarity with B2B technology marketing is a plus.

Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. Howe'ver, we believe in not taking ourselves too seriously.

Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking.

What does our Compensation and Benefits package entail?

• Competitive salary with bonus potential
• Flexible PTO (Paid Time Off) policy
• Depending on the role, you may work in the office, remotely, or adopt a hybrid work model.
• And a new Tesla... just kidding! Kudos for making it to the end.

Mental and Physical Requirements

Its important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities.

Physical:

• Stationary position for extended periods of time.
• Constantly operate a computer.
• Occasionally you may be required to move equipment or other items up to 20 lbs.
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

Mental:

• Must be able to apply established protocols in a timely manner.
• Make timely decisions in the context of workflow.
• Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota.
• Ability to work effectively and efficiently in high stress situations.
• Ability to simultaneously address multiple complex problems.