We are looking for a creative and results-driven Digital Marketing Specialist to join our team and enhance our brand s digital presence. This role is perfect for someone who is passionate about content creation, digital strategy, and performance marketing to drive engagement, lead generation, and business growth.
Job responsibilities
Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, content marketing, and email campaigns.
Analyze and optimize digital marketing campaigns to increase traffic, engagement, and conversions.
Manage and monitor Google Ads, LinkedIn Ads, Facebook Ads, and other paid advertising channels
Create engaging, high-quality content for blogs, social media, case studies, whitepapers, and website pages.
Collaborate with designers to produce visually appealing marketing materials that align with the brand.
Ensure all content is SEO-optimized to improve search rankings and organic reach.
Develop and execute social media strategies to boost brand presence on LinkedIn, Twitter, Facebook, and Instagram.
Manage company social media accounts, create compelling posts, and track performance metrics.
Monitor trends and competitor activity to adjust strategies for maximum brand impact.
Plan and execute email marketing campaigns to engage potential clients and drive conversions.
Segment audiences, track performance, and optimize email campaigns for better results.
Implement lead nurturing campaigns to improve customer engagement and retention.
Track and analyze website traffic, campaign performance, and conversion rates using Google Analytics, Search Console, and CRM tools.
Provide insights and data-driven recommendations for
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full time