Digital Marketing Specialist
- Kapp Software
- 4 - 9 years
- Chennai
- 2 months ago
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Job Description
Experience: 4 years Job Summary:
- Lead and manage a team of digital marketers, ensuring successful execution of marketing strategies.
- Develop and oversee paid digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to drive customer acquisition and brand awareness.
- Manage and optimize SEO activities to enhance organic traffic and improve search engine rankings.
- Create and implement strategies to increase social media engagement and followers across platforms for different companies.
- Oversee email marketing campaigns, ensuring high deliverability and engagement.
- Monitor and analyze campaign performance, optimizing for maximum ROI.
- Stay updated with the latest trends in forex trading and apply industry best practices to marketing strategies.
- Develop and execute content marketing strategies tailored to the Middle East audience.
- Collaborate with design and content teams to create high-quality marketing materials
- Track marketing performance metrics and report findings to senior management.
- Identify and develop partnerships with key influencers and affiliates in the forex industry.
- Proven experience in digital marketing, preferably within the financial services industry.
- Strong knowledge of paid media campaigns, PPC, SEO, and social media marketing.
- Experience managing a team of marketers and leading successful marketing initiatives.
- Understanding of the Middle East market and consumer behavior.
- Proficiency in analytics tools such as Google Analytics, Meta Business Suite, and other digital marketing platforms.
- Excellent communication, leadership, and project management skills.
- Ability to work in a fast-paced environment and adapt to industry changes.
- Certification in Google Ads, Facebook Blueprint, or similar digital marketing programs.
- Experience in affiliate marketing and influencer collaborations within the forex industry.
- Background in marketing automation and CRM tools.
- If you are passionate about digital marketing and have the expertise to scale a forex trading brand in the Middle East, we d love to hear from you!
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Kapp SoftwareLocation(s): Chennai
Keyskills: Social media marketing Customer acquisition PPC Google Analytics Email marketing Brand awareness SEO Digital marketing Financial services CRM
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Kapp Software
Kappsoft is a new generation information technology company making proficient strides to create a strong foundation in the field of IT Enabled Services (ITES) and Software Development. Kappsoft is among the new age group providing end-to-end BPO service with proven full service expertise for consume...
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